Airlines
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An Air Tanzania Boeing 737-200 in a new livery. (Photo: Konstantin von Wedelstaedt [GFDL 1.2 (http://www.gnu.org/licenses/old-licenses/fdl-1.2.html) or GFDL 1.2 (http://www.gnu.org/licenses/old-licenses/fdl-1.2.html)])

Logo Lineage Part 5: What Was Old Is New Again

For businesses across the world, branding plays a crucial role in public perception and airlines are no different. One of the most prominent pieces of an airline’s brand is its logo, as it often appears on a wide range of items including aircraft, seats, food, advertisements and more. In this multi-part series, we will look into some of the local ties and histories from which some logos are born and how they have grown or evolved over the years. We…

Logo Lineage Part 3: Rebranding to Stand Out

For businesses across the world, branding plays a crucial role in public perception and airlines are no different. One of the most prominent pieces of an airline’s brand is its logo, as it often appears on a wide range of items including aircraft, seats, food, advertisements and more. In this…

United Officially Debuts New Livery and Branding

United Airlines has unveiled its new livery, the first since its merger with Continental Airlines nearly a decade ago.  Over the past few weeks, the Chicago-based carrier has been offering many clues via its social media accounts as to what the new livery will bring. The new paint scheme was…

Report: United to Update Globe Livery Acquired in Continental Merger

The United Airlines of yesteryear had always been synonymous with one symbol, the tulip. Although not of Dutch origins where the tulip was once a highly valued and speculated upon commodity, United had sported the tulip, merely consisting of four lines with curved edges, for nearly 40 years on its…

Austrian Airlines Updates Livery as Part of Rebranding

Austrian Airlines has updated its livery and recently unveiled an image of the new paint to the public. The new livery is part of a larger rebranding effort which includes new customer touchpoints and airport signage, but the most visible change will be the livery on the exterior of the…

Whiteout: How Basic Logos and White Color Palettes Dominate All…

Last month, the German carrier Lufthansa announced their new livery, facing large backlash as their iconic blue and yellow livery would see the yellow dropped. In doing this, Lufthansa joined the long list of carriers that have opted for a “Eurowhite” livery that has taken the industry by storm in…

Trip Report: Onboard Lufthansa’s First Transatlantic Flight in Its New…

After a busy week for Lufthansa, it was time for the final event for the launch of the rebranding: the first commercial flight in the new livery on a Boeing 747. For the historic flight, Lufthansa chose its flagship route, Frankfurt to New York on flight LH400, and one of…

Alaska Unveils New Look

On Monday, Alaska Airlines revealed a major overhaul to its brand, which has remained largely unchanged for almost 25 years. The new look features a revised Alaska word-mark and an updated rendition of the classic Eskimo on the tail of the aircraft. Alaska’s iconic Eskimo was first introduced in 1972…