May 9, 2019 8:00 am ET
March 9, 2018 12:00 pm ET -
Whiteout: How Basic Logos and White Color Palettes Dominate All…
Last month, the German carrier Lufthansa announced their new livery, facing large backlash as their iconic blue and yellow livery would see the yellow dropped. In doing this, Lufthansa joined the long list of carriers that have opted for a…
February 11, 2018 8:47 pm ET -
Trip Report: Onboard Lufthansa’s First Transatlantic Flight in Its New…
After a busy week for Lufthansa, it was time for the final event for the launch of the rebranding: the first commercial flight in the new livery on a Boeing 747. For the historic flight, Lufthansa chose its flagship route,…
January 25, 2016 10:18 pm ET -
Alaska Unveils New Look
On Monday, Alaska Airlines revealed a major overhaul to its brand, which has remained largely unchanged for almost 25 years. The new look features a revised Alaska word-mark and an updated rendition of the classic Eskimo on the tail of…