The LUV Airline: Integrating a New Look

As anticipated by much of the airline industry, Southwest Airlines (NYSE: LUV) revealed it’s new look today, Monday, September 8. “Our collective heartbeat is stronger and healthier than ever, and that’s because of the warmth, compassion and the smiles of our People,” said the airline’s Chairman, President, and CEO Gary Kelly. “The Heart emblazoned on our aircraft, and within our new look, symbolizes our commitment that we’ll remain true to our core values as we set our sights on the…