Since TAM became LATAM after the merger with LAN at the start of 2016, many changes in the airline's service have occurred. The airline that, pushed a "premium" service from the beginning, needed to adapt to the reality of the market to assure its survival. Thus, the carrier adopted low-cost practices, such as the increase of the capacity in aircraft and charges for additional services, including food. The last time I'd flown LATAM during the transition, my experience was interesting,…
LATAM Airlines on Tuesday announced several investments it will be making to improve passenger experience at an event in São Paulo. Estimated to cost over $500 million, the main enhancements come in product and service improvements across its fleet, including new seats and meal options. Enrique Cueto, LATAM Group CEO,…
LATAM Airlines on Tuesday announced several investments it will be making to improve passenger experience at an event in São Paulo. Estimated to cost over $500 million, the main enhancements come in product and service improvements across its fleet, including new seats and meal options. Enrique Cueto, LATAM Group CEO,…
After months of lobbying, discussions and even open verbal fights in the media, Azul finally announced the opening of sales for their operations in the Rio/Santos Dumont-São Paulo/Congonhas "Ponte Aérea" sector, Brazil's most desired route. This comes less than two weeks after the distribution of Avianca Brasil slots in Congonhas…
After months of lobbying, discussions and even open verbal fights in the media, Azul finally announced the opening of sales for their operations in the Rio/Santos Dumont-São Paulo/Congonhas "Ponte Aérea" sector, Brazil's most desired route. This comes less than two weeks after the distribution of Avianca Brasil slots in Congonhas…
Avianca Brasil's asset auction took place generating more than US$147 million this week. Azul, GOL and LATAM were eligible to take part in the dispute but only GOL and LATAM came to bid. Azul said it would not participate "for not believing in the legitimacy of the process." As part…
In the latest episode of a continuous conflict among airlines in Brazil, the chief executive officer of Gol Transportes Aéreos, Paulo Kakinoff, rebuked comments by Azul Brazilian Airlines' CEO saying that Gol wants to keep Azul from competing on routes between Congonhas Airport in downtown Sao Paulo, and Santos Dumond…
The commercial aviation market in Brazil has had an intense first quarter this year. As the new government takes office, the markets are waiting anxiously for the promised economic reforms, reflecting in more investments and thus, accelerating demand. Most important, though, is the collapse of Avianca Brasil, which was the…
Last week, LATAM held its quarterly earnings call where it presented some rather bleak financial results for the first few months of the year. In the first quarter of 2019, LATAMs earned $2.525 billion in revenue, which represents a 7.5 percent decrease from the $2.730 billion earned during the same…
Almost three years after it started, the commercial aviation market in Argentina is facing a plain contradiction. While passenger numbers are on the rise, the stability of the system as a whole is decreasing rapidly. Most carriers, both new and old, are reaching a decision point in which the choices…
