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Avianca's 100-year anniversary retrojet in Barranquilla, Colombia. (Photo: Avianca)

In Search of Financial Salvation, Avianca Rationalizes South America Network

This week, Avianca, the oldest airline of the Americas and second oldest in the world, celebrates its 100th anniversary. However, in recent times, the airline has not much to commemorate. Its financial situation is very fragile, with not much cash remaining and a very complex debt situation. As its latest move to overcome this delicate situation, the Colombian carrier is changing its international network focus. Avianca is withdrawing from several unprofitable routes from its Lima, Perú hub, while strengthening its…

LATAM Brasil Changes Network Strategy to Avoid Losing Corporate Traffic,…

LATAM Brasil is passing by a year of several transformations. While most macroeconomic forecasts show a stagnated economy in Brazil, the top 3 Brazilian airlines - Azul, LATAM Brasil and GOL - have shown a growth in demand and ticket prices, with much of that owed to Avianca Brasil's virtual…

Airline Networks: A Marketing Perspective

Network design is one of the fundamental drivers of airline costs and revenues. Airlines routes require detailed planning and may require a whole year to be implemented. Quite often, we see airlines announcing new routes one year ahead. The process involves many professionals from different departments, each one trying to…

Air Italy Inaugurates Los Angeles Service, Celebrates Long-Haul Network Growth

Air Italy has landed on the West Coast, bringing Italian style to Los Angeles from Milan and providing the only nonstop link between the two cities. The inaugural flight from Milan's Malpensa Airport arrived at Los Angeles International Airport late Wednesday afternoon marking the very first West Coast flight for…