Once a Brand Feature, Virgin Australia Begins Reducing Domestic Sports Alliances

While the original goal was to create a large brand image, Virgin Australia’s 2020 might have caused the airline to give up most of its ground on capturing sports fans in its home country. The airline had spent most of the mid-2010s pursuing majority sponsor agreements across the Australian Football League (AFL) and Supercars Championship as it pushed itself to rival flag carrier Qantas. Alongside the leagues itself, the airline has had sponsorship agreements with teams in the AFL, including…