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An Iberia A319 in Brussels featuring a "eurowhite" livery (Photo: AirlineGeeks | Fabian Behr)

Whiteout: How Basic Logos and White Color Palettes Dominate All of Logistics

Last month, the German carrier Lufthansa announced their new livery, facing large backlash as their iconic blue and yellow livery would see the yellow dropped. In doing this, Lufthansa joined the long list of carriers that have opted for a “Eurowhite” livery that has taken the industry by storm in recent years. However, it is not just airlines who are simplifying colors and liveries, as other logistical and transportation companies have seen similar changes in the 21st century. The largest…