< Reveal sidebar

IAG Brings Low-Cost, Long-Haul Travel to a New Level

A mock-up of a Level Airbus A330 (Photo: IAG)

International Airlines Group (IAG), the owner of British Airways, Aer Lingus, Iberia, and Vueling, announced they would be launching a new long-haul airline called Level. The airline will be the fifth airline brand under IAG operation.

The airline will be based in Barcelona, Spain and will fly to four destinations starting in June. The initial destinations are Los Angeles (LAX), Oakland (OAK), Buenos Aires, and Punta Cana.

The airline is planning on initially operating two Airbus A330 aircraft. These aircraft will be laid out in a two-class cabin configuration featuring 293 economy seats and 21 premium economy seats.

The airline will offer numerous fare types across the two cabins, with the cheapest seats starting at $149 each way. Each seat features generous leg-room and a personal 10-inch screen for inflight entertainment.

Economy customers can purchase additions to their trip such as seat selection, checked baggage, and hot meals. The airline will also feature by-on-board products such as amenity kits and onboard Wi-Fi. Premium Economy features a separate cabin, along with 37 inches of legroom, a 12 inch TV screen and a three-course meal included in the fare.

Willie Walsh, IAG chief executive, said, “Barcelona is Vueling’s home base and this will allow customers to connect from Vueling’s extensive European network onto Level’s long-haul flights.”

Although Level is a low-cost carrier (LCC), they are not the first LCC to venture into the long-haul sector. In recent years, Norwegian Air Shuttle has expanded their LCC long-haul at a rapid pace using Boeing 787 aircraft while flying to cities in the U.S.

On Twitter, the airline claims to have sold a whopping 52,000 tickets on its first day.

With its fleet of A330 aircraft, the airline will start service on the following dates:

  • Los Angeles on June 1, 2017 with twice per week frequencies.
  • San Francisco (Oakland) on June 2, 2017 with three times per week frequencies
  • Punta Cana (Dominican Republic) on June 10, 2017 with twice per week frequencies
  • Buenos Aires on June 17, 2017 with three times per week operations

These flights will initially be operated by Iberia crew and will create up to 250 jobs in the Barcelona area.

AirlineGeeks.com Staff


  • Jace Moseley

    Being from Seattle, Jace was bitten by the aviation bug at a young age and never outgrew it. Although none of his family is in the industry, he has always wanted to work in aviation in some capacity. He currently in college studying air traffic management.

Subscribe to AirlineGeeks' Daily Check-In

Receive a daily dose of the airline industry's top stories along with market insights right in your inbox.

Related Stories
A WestJet Link Saab 340

WestJet Ending Link Regional Service, Transitioning Flights to Encore

WestJet has announced that it will be ending the WestJet Link regional brand and transitioning its flights to WestJet Encore.…

United Gets FAA Green Light to Again Certify Aircraft, Add New Routes

United can once ramp up the certification of aircraft and add new routes after a nearly two-month-long FAA-mandated pause due…

JAL Debuts New Special Livery for EXPO 2025

Japan Airlines (JAL) unveiled its special "JAL MYAKU-MYAKU JET" livery for international and domestic routes in celebration of the upcoming…