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Lufthansa Shows Off New Onboard Products
Lufthansa and Swiss International Air Lines (SWISS) have recently revealed new interiors as part of their parent company’s major investment in the onboard cabin experience. Both carriers are part of the Lufthansa Group, which also owns Austrian Airlines, Brussels Airlines and Eurowings. The company appears to be harmonizing its offerings, as the new cabins for Lufthansa and SWISS feature the same seats but with different finishes for each airline.
Lufthansa’s new long-haul experience is called “Lufthansa Allegris” and includes new offerings in all classes of service. The German flag carrier is introducing Lufthansa Allegris on new Boeing 787-9 aircraft that are slated to be delivered later in 2023. The airline’s new First Class will be introduced on Airbus A350-900s in 2024. Lufthansa currently operates both types of aircraft, including three Boeing 787-9s from a Hainan Airlines order and four second-hand Airbus A350-900s from Philippine Airlines. However, these aircraft currently have the configurations of their previous airlines, while Lufthansa’s other Airbus A350-900s have the company’s own current interiors.
Lufthansa Allegris on the Boeing 787-9 will have 28 Business Class seats, 28 Premium Economy Class seats and 231 Economy Class seats. Airbus A350-900s will be configured with four First Class seats, 38 Business Class seats, 24 Premium Economy Class seats and 201 Economy Class seats. Existing aircraft in the fleet, including the carrier’s Boeing 747-8s, will also be retrofitted with the new cabins.
Lufthansa’s new First Class suite will be fully enclosed, with ceiling-high walls and fabric flexible doors. There will be four seats on the airline’s Airbus A350-900s, with the two center seats are being called the “Suite Plus.” The product consists of two adjacent seats that turn into a double bed. It appears that the Suite Plus seats will only be available as a pair, meaning that the cabin will have three suites but four seats.
The new suites will also feature a personal wardrobe, suite-width screens, and wireless charging. They will also have a heating and cooling system that allows passengers to set their own temperature.
Business Class will also feature a heating and cooling system, wireless charging as well as a personal minibar and wardrobe.
Lufthansa states that it will have seven different seating options in its new Business Class:
- The first row of seats will be suites with doors in a 1-2-1 configuration. The center two seats will be a double suite.
- The cabin will have staggered seats. Individual “throne-style” seats in the center section are being called “Extra-Space Seats.”
- Seats directly beside the window are being called window seats.
- Some seats will have an extra-long 2.2-meter bed.
- The last window seats in the cabin will be window seats with extra privacy and a baby bassinet.
- The center seats in the last row of business class have a retractable center console.
- Window seats that are closer to the aisle in the staggered configuration and other aisle seats in the center section are being called “Classic Business Class Seats.”
Premium Economy Class
These seats will be hard-shell seats with approximately 39 inches of pitch. They will also have wireless charging.
Economy Class will feature 31 inches of pitch, tablet holders and USB ports. Interestingly, Lufthansa has also stated that passengers may have the option to book a free seat beside themselves.
SWISS’ name for its new onboard experience is “SWISS Senses.” As previously mentioned, the hard products appear to be the same as those being installed on Lufthansa’s aircraft, except with SWISS finishes.
The new cabins will be debuting in 2025 and will be installed first on their Airbus A330-300s, followed by their Boeing 777-300ERs. SWISS is also set to receive five Airbus A350-900s that will come with the new cabins installed. The airline’s older Airbus A340-300 fleet is scheduled to be retired in 2025.
Like the new Lufthansa product, SWISS’ new First Class will have a heating and cooling system, ceiling-high doors and walls, personal wardrobes and large screens with 4k resolution.
While the Business Class seats are in the same staggered configuration as seen in Lufthansa’s new cabins, SWISS is categorizing the seats into only five types: Privacy Seat, Extra Long Bed, Double Seat, Extra Space Seat and Classic Seat.
Premium Economy and Economy Class
As seen in the photos below, the Premium and Economy Class are the same as the ones being installed with Lufthansa Allegris. The Premium Economy Class seats are ZIM Aircraft Seating’s ZIMprivacy product and Recaro’s CL3810 was selected as the Economy Class seat.
A Refreshed Onboard Experience
The parallel announcements from the two airlines show a move to standardize the products being offered across the Lufthansa Group fleets. The group will invest 2.5 billion Euros ($2.67 billion) into products and service.
“Every guest has their own understanding of premium, which is why we focus on maximum individuality and exclusivity,” said Lufthansa Chief Executive Officer Jens Ritter at the launch of the “First Class Suite Plus” in Berlin. “The Allegris range promises individuality, exclusivity, and premium service along the entire travel chain.”
“This is the most comprehensive cabin renewal in the history of our company,” SWISS Chief Executive Officer Dieter Vranckx stated in a press release. “As a premium airline, we want to pay due and full regard to our customer’s desire for more individuality. And with this extremely high-quality product, we can continue to meet all our high aspirations.”
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