Amsterdam-based KLM first unveiled its “Orange Pride” livery back in 2016 on a single Boeing 777-300ER to promote its home country, the Netherlands. The livery featured its classic KLM blue hue with a transition to orange and also had the country’s flag.
According to the carrier’s website, the livery was created with 335 liters of paint and would be deployed on routine flights within the network and, whenever possible, during events that offer opportunities to promote the Netherlands. Fast forward to now, this aircraft has been gracing the skies for just over seven years catching the eyes of aviation enthusiasts and passengers from around the world.
Refreshing an Iconic Special Livery
This past week, the airline rolled out the special livery with an updated paint job as first revealed by a JetPhotos photographer, after being in a Malta paint shop. The most notable difference between the new and old livery is that they have done away with the blue-to-orange fade on the aircraft, and it now features the Dutch flag between the blue and orange sides of the fuselage.
KLM’s updated Orange Pride livery 777 in Malta fresh out of paint. https://t.co/r7kxZq6veP © Chris Camille pic.twitter.com/VYM2GlLUFd
— JetPhotos (@JetPhotos) November 19, 2023
Although the new orange pride livery update has yet to be formally announced by the airline, the aircraft that carries the registration of PH-BVA, has since been placed back into the carrier’s operation.
