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SAS Staff Can Now Have Visible Tattoos, Wear Sneakers

The Scandinavian carrier joins a short list of other airlines with similar policies.

SAS passengers during boarding (Photo: SAS)

Scandinavian Airlines (SAS) has announced a new policy allowing flight attendants and other frontline staff to display visible tattoos and wear sneakers as part of their uniform. This change is part of SAS’s efforts to create a “modern, inclusive, and welcoming environment for all,” according to the airline.

In a statement on Monday, SAS said, “By further embracing individuality and comfort among our staff, we aim to enhance the overall experience and ensure everyone feels valued and welcome.”

SAS is the latest airline to adopt more relaxed uniform policies, following in the footsteps of carriers like Virgin Atlantic, Alaska Airlines, and Air Canada. The move is seen as a way to attract and retain employees in a competitive job market, as well as to create a more inclusive work environment.

The new policy will take effect immediately, allowing SAS’ frontline staff to show their tattoos and wear sneakers while on the job.

Ryan Ewing
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  • Ryan Ewing

    Ryan founded AirlineGeeks.com back in February 2013 and has amassed considerable experience in the aviation sector. His work has been featured in several publications and news outlets, including CNN, WJLA, CNET, and Business Insider. During his time in the industry, he's worked in roles pertaining to airport/airline operations while holding a B.S. in Air Transportation Management from Arizona State University along with an MBA. Ryan has experience in several facets of the industry from behind the yoke of a Cessna 172 to interviewing airline industry executives. Ryan works for AirlineGeeks' owner FLYING Media, spearheading coverage in the commercial aviation space.

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