Scandinavian Airlines (SAS) has announced a new policy allowing flight attendants and other frontline staff to display visible tattoos and wear sneakers as part of their uniform. This change is part of SAS’s efforts to create a “modern, inclusive, and welcoming environment for all,” according to the airline.
In a statement on Monday, SAS said, “By further embracing individuality and comfort among our staff, we aim to enhance the overall experience and ensure everyone feels valued and welcome.”
Starting today, our team members can proudly display their tattoos and wear sneakers while in uniform! This change is a part of our commitment to a modern, inclusive, and welcoming environment. ?✈️ #flysas pic.twitter.com/eGvTAJ9Lsm
— SAS – Scandinavian Airlines (@SAS) July 1, 2024
SAS is the latest airline to adopt more relaxed uniform policies, following in the footsteps of carriers like Virgin Atlantic, Alaska Airlines, and Air Canada. The move is seen as a way to attract and retain employees in a competitive job market, as well as to create a more inclusive work environment.
The new policy will take effect immediately, allowing SAS’ frontline staff to show their tattoos and wear sneakers while on the job.
