Editor’s Note: AirlineGeeks is proud to present our ‘Livery of the Week’ series. Every Friday, a team member will share an airline livery, which can be from the past, present, or even a special scheme. Some airline liveries are works of art. The complexity associated with painting around critical flight components and the added weight requires outside-the-box thinking from designers. The average airliner can cost upwards of $200,000 to repaint, creating a separate aircraft repainting industry as a result.
Have an idea for a livery that we should highlight? Drop us a line.
New Pacific Airlines – formerly Northern Pacific — unveiled the livery design for its Boeing 757 fleet in 2022. The airline’s branding, inspired by the rugged beauty of Alaska and the Pacific Ocean, is prominently featured on the aircraft.
The 757s feature a clean and modern design with a predominantly white base color. The rear portion of the aircraft is stylized in a darker hue and the company’s logo sits towards the front.
Edmond Huot designed the livery, which put a modern twist on an older aircraft type.
The airline launched operations in 2023 before later ceasing scheduled services. Since then, New Pacific primarily focuses on charter operations.
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