Editor’s Note: AirlineGeeks is proud to present our ‘Livery of the Week’ series. Every Friday, a team member will share an airline livery, which can be from the past, present, or even a special scheme. Some airline liveries are works of art. The complexity associated with painting around critical flight components and the added weight requires outside-the-box thinking from designers. The average airliner can cost upwards of $200,000 to repaint, creating a separate aircraft repainting industry as a result.
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JetBlue introduced a new special livery highlighting its ties to Puerto Rico this week. The airline unveiled the aircraft, named Isla del Bluencanto, during an event at San Juan’s Luis Muñoz Marín International Airport on Thursday.
The design was selected through a public vote from three proposals by Puerto Rican artists. Local artist Juan Gutiérrez Rovira, known as The Stencil Network, created the winning concept. The aircraft features motifs symbolizing Puerto Rico’s heritage, including a jíbaro figure on the tail representing rural traditions, fruits and native flora across the fuselage, and the phrase Somos Boricua paired with the Puerto Rican flag painted on the underside of the fuselage.
The new look follows JetBlue’s first Puerto Rico–inspired livery, Bluericua, introduced in 2018.
San Juan is also home to JetBlue’s first crew base outside the continental United States. Earlier this year, the airline announced that both pilots and flight attendants will be based there.
Registered as N657JB, Isla del Bluencanto will operate across JetBlue’s network.
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