Livery of the Week: JetBlue’s Puerto Rico Scheme

The new design is featured on an Airbus A320.

JetBlue special livery
New JetBlue special livery (Photo: JetBlue)
Gemini Sparkle

Key Takeaways:

Editor’s Note: AirlineGeeks is proud to present our ‘Livery of the Week’ series. Every Friday, a team member will share an airline livery, which can be from the past, present, or even a special scheme. Some airline liveries are works of art. The complexity associated with painting around critical flight components and the added weight requires outside-the-box thinking from designers. The average airliner can cost upwards of $200,000 to repaint, creating a separate aircraft repainting industry as a result. 

Have an idea for a livery that we should highlight? Drop us a line

JetBlue introduced a new special livery highlighting its ties to Puerto Rico this week. The airline unveiled the aircraft, named Isla del Bluencanto, during an event at San Juan’s Luis Muñoz Marín International Airport on Thursday.

The design was selected through a public vote from three proposals by Puerto Rican artists. Local artist Juan Gutiérrez Rovira, known as The Stencil Network, created the winning concept. The aircraft features motifs symbolizing Puerto Rico’s heritage, including a jíbaro figure on the tail representing rural traditions, fruits and native flora across the fuselage, and the phrase Somos Boricua paired with the Puerto Rican flag painted on the underside of the fuselage.

The new look follows JetBlue’s first Puerto Rico–inspired livery, Bluericua, introduced in 2018. 

San Juan is also home to JetBlue’s first crew base outside the continental United States. Earlier this year, the airline announced that both pilots and flight attendants will be based there.

Registered as N657JB, Isla del Bluencanto will operate across JetBlue’s network.

Looking for a new airplane model? Head over to our friends at the Midwest Model Store for a wide selection of airlines and liveries.

Ryan Ewing

Ryan founded AirlineGeeks.com back in February 2013 and has amassed considerable experience in the aviation sector. His work has been featured in several publications and news outlets, including CNN, WJLA, CNET, and Business Insider. During his time in the industry, he's worked in roles pertaining to airport/airline operations while holding a B.S. in Air Transportation Management from Arizona State University along with an MBA. Ryan has experience in several facets of the industry from behind the yoke of a Cessna 172 to interviewing airline industry executives. Ryan works for AirlineGeeks' owner FLYING Media, spearheading coverage in the commercial aviation space.
Sign-up for newsletters & special offers!

Get the latest stories & special offers delivered directly to your inbox

SUBSCRIBE