Hawaiian Airlines on Tuesday unveiled a new aircraft livery celebrating its membership in the oneworld alliance.
The design, applied to an Airbus A330, includes a purple oneworld mark and the phrase “Aloha a puni ka honua,” which means “Aloha all around the world.” As with every Hawaiian widebody jet, the famous Pualani logo appears on the tail assembly, and a stylized maile lei wraps around the fuselage.
“This livery is a powerful symbol of what it means for Hawaiian Airlines to be part of the oneworld alliance – sharing aloha, ʻŌlelo Hawaiʻi [the Hawaiian language], and our deep connection to Hawaii with more people around the globe,” Alisa Onishi, Hawaiian’s managing director of marketing, said in a news release. “Language is essential to preserving Hawaii’s culture. By placing ʻŌlelo Hawaiʻi on our aircraft, we honor our heritage and carry the voice of Hawaii everywhere we fly.”
Officials did not say when the new livery will enter service or where it will operate.
Hawaiian joined oneworld in April.
