Southwest on Monday announced a new business travel offering, “Business Priority,” which it said will give corporate customers more flexibility and access to upgrades.
Passengers covered by a Business Priority plan will get preferred reaccommodation, standby, and boarding benefits. The product includes day-of-travel assistance and is intended to maximize customer choice, the carrier said.
Companies will have the option of including the offering in their travel agreements with Southwest. Financial details were not disclosed.
“Southwest is focused on elevating the travel experience to meet the expectations of today’s and tomorrow’s business customers through initiatives like assigned and extra legroom seating, cabin upgrades, including in-seat power, Starlink ultra-fast WiFi, larger overhead bins, and international partnerships,” Aileen Furlong, Southwest’s vice president of sales, said in a news release. “And Southwest Business is building on that by making it easier for corporate buyers to access these enhancements through expanded distribution options and priority travel from booking to boarding.”
The airline plans to make Business Priority available in early 2027.
Southwest has been expanding its premium, business travel, and loyalty programs as it moves away from its former low-cost model. It is currently working to set up its first airport lounges, though none have been formally announced so far.
