Report: Google Buys Spirit Data for $10M

The information will be used to refine the company’s artificial intelligence systems.

A Spirit A319.
A Spirit A319. (Photo: AirlineGeeks | William Derrickson)
Gemini Sparkle

Key Takeaways:

  • Google has acquired a significant trove of business data from the now-defunct Spirit Airlines for $10 million.
  • The data, which includes emails, Teams chats, software code, and operational records, will be used to improve Google's artificial intelligence models.
  • All personal information will be scrubbed from the records before they are transferred to Google.
  • Google outbid an AI startup, Mercor, which offered $7.5 million for the same dataset.
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Google has agreed to pay $10 million for a trove of business data from the now-defunct Spirit Airlines, according to a report from Bloomberg Law.

The tech giant will acquire millions of emails and Microsoft Teams chats, software code, and data related to revenue, operations, productivity, and other areas, the legal news outlet said. Google has said it will use the data to improve its artificial intelligence.

“We acquired part of an enterprise dataset from Spirit Airlines, which can be helpful in improving our products and AI models,” the company said in a statement to Bloomberg Law.

All personal information will be scrubbed from the records before they are transferred to Google.

Google beat out a competing $7.5 million offer from AI startup Mercor. The company has been designated as a potential backup if Google’s deal falls apart for some reason.

Spirit went out of business in May as spiraling fuel costs undermined its long-term bankruptcy recovery plan. About 17,000 workers were let go, but a small core of employees have remained to oversee the liquidation of the carrier’s assets, including aircraft, airport gates, real estate, and equipment. The airline’s former headquarters in Dania Beach, Florida, was just recently sold to an affiliate of a Boston-based investment firm.

Zach Vasile

Zach Vasile is a writer and editor covering news in all aspects of commercial aviation. He has reported for and contributed to the Manchester Journal Inquirer, the Hartford Business Journal, the Charlotte Observer, and the Washington Examiner, with his area of focus being the intersection of business and government policy.
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