The world’s second-oldest airline is rolling out enhancements to its premium offerings, including a new suite for its Boeing 787s.
Avianca is introducing new Insignia business-class suites for its 15 Dreamliners, which fly to New York and Europe.
Insignia
The new suites will have sliding doors, more privacy, and a more comfortable, fully lie-flat seat, the carrier said. There will be 20 Insignia of these suites on the 787.
“The passenger will have an experience that is more comfortable, more private,” said Francisco Raddatz, chief procurement officer for Abra Group, which owns Avianca, GOL, and Wamos.
Avianca offers Insignia suites on flights from Colombia to Madrid, Barcelona, Paris, London, and now New York-JFK.
There will also be a new in-flight entertainment system with 4K screens, allowing passengers to connect their own Bluetooth headsets, and new Meridian noise-cancelling headphones.
In addition, Insignia passengers will get new pajamas designed by Maaji, a Mola Sasa amenity kit, and dishes inspired by Latin American flavors, on redesigned tableware.
AirlineGeeks was invited to Bogotá, Colombia, where Avianca announced the updated suites on Tuesday.
“These initiatives are part of our ongoing work to transform the travel experience for our customers,” Avianca President Gabriel Oliva said in a news release. “Beyond specific elements, they reflect our commitment to offering a differentiated experience through service excellence, greater personalization, and consistent standards across our network.”
The airline is also offering priority check-in in Bogotá for Insignia passengers, Mango members, and LifeMiles Diamond members.
Avianca also announced this week that it will renovate its International Gold Lounge at El Salvador International Airport. Raddatz said the work will be complete by early next year.
The carrier currently operates 12 lounges across its network in Colombia, the U.S., and El Salvador.
“We are looking at lounge opportunities,” Raddatz added.
Business Class Americas
Avianca offers a premium product, Business Class Americas, on routes across the Americas, including international flights and domestic routes in Guatemala, Colombia, and Ecuador. It is located in the first three rows of the aircraft.
This experience includes a wider seat, onboard dining, amenity kits on international flights longer than four hours, access to Star Alliance and Avianca lounges, two checked bags, a blanket, and a pillow.
“We’re very happy with the reception of Business Class Americas because it’s a product that clearly is superior to the standard that you can find on narrowbodies in the region,” Raddatz said.
The airline is continuing to roll out Wi-Fi on its Airbus A320 fleet. It is now available on 25% of the fleet, according to Otto Gergye, Chief Commercial Officer at Avianca. In addition, the carrier has Avianca on Air, the onboard connectivity and entertainment experience.
Even in Economy, Avianca has invested in its offering, with a carry-on included and complimentary meals and beverages.
“On all flights above three and a half hours, we offer an onboard meal in Economy Class,” Gergye said. “So, not a cracker – something appropriate for that stage length.”
U.S. Presence
Avianca currently serves 14 U.S. cities – Washington Dulles, Miami, New York-JFK, Boston, Chicago O’Hare, Los Angeles, Orlando, Fort Lauderdale, Tampa, Dallas/Fort Worth, Houston, and Ontario, California.
Avianca said they are the largest international airline at JFK, with more than 80 weekly flights and nine routes to Central America, Ecuador and Colombia.
More than 4.9 million passengers were carried in 2025 to and from the U.S. across more than 34,200 flights, the airline said.
“We’re one of the biggest foreign airlines in the U.S., [and] to North America we have somewhere between 450 and close to 500 flights a week depending on the season,” Gergye said. “So North America, [and] I’m including Canada in there, is extremely important for us and always, always will be.”
The new Insignia suites will be rolled out starting in 2027.
