Livery of the Week: JetBlue’s Florida Panthers Design

The carrier celebrates expanded partnership with NHL's Florida Panthers unveiling a special livery for one of its A320 aircraft.

JetBlue Airbus A320 in Florida Panthers special livery
JetBlue Airbus A320 in Florida Panthers special livery (Photo: JetBlue)
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Editor’s Note: AirlineGeeks is proud to present our ‘Livery of the Week’ series. Every Friday, a team member will share an airline livery, which can be from the past, present, or even a special scheme. Some airline liveries are works of art. The complexity associated with painting around critical flight components and the added weight requires outside-the-box thinking from designers. The average airliner can cost upwards of $200,000 to repaint, creating a separate aircraft repainting industry as a result. 

Have an idea for a livery that we should highlight? Drop us a line.

Since the beginning of its operations in 2000, New York-based airline JetBlue has always considered South Florida as one of its primary markets, with a presence at Fort Lauderdale-Hollywood Airport that has grown during the past 25 years to include up to 25 aircraft based overnight at the airport and over 2,000 people supporting its operations in Broward County.

As a sign of its commitment to the South Florida community, JetBlue has announced a multi-year extension for an expanded partnership with the Florida Panthers, the NHL’s southernmost franchise that captured back-to-back Stanley Cups in 2023-24 and 2024-25. The partnership will see JetBlue present a newly redesigned Champions Club at the Amerant Bank Arena in Sunrise, Florida, home of the Panthers, and to celebrate the announcement, the airline unveiled a special Panthers-themed livery for one of its Airbus A320 aircraft.

Panther Across the Fuselage

The new livery draws its inspiration from the Panthers’ jersey, therefore sporting the iconic Panthers’ red across the entire fuselage, with the outline of a golden panther all across the central part of the fuselage, right next to JetBlue’s logo. The Panthers’ shield logo is on the aircraft tail in navy and gold.

Bold red letters spelling FLORIDA appear on the bottom of the aircraft, where there’s also a leaping cat, the team’s logo. More symbols of the Panthers and the State of Florida appear in other parts of the fuselage: a simplified Florida flag appears near the front of the aircraft together with a palm tree and a hockey stick, which represent the secondary logo for the team.

JetBlue Airbus A320-232 in Florida Panthers special livery (Photo | X @JetBlue)

“South Florida has been part of JetBlue’s story since our very first flight more than two decades ago, and we’re continuing to build on that history in a big way as Broward County’s largest airline,” said Marty St. George, JetBlue’s president, in a press release. “The Panthers know a thing or two about winning in South Florida, and we’re bringing that same energy as we expand our network, elevate the customer experience and deepen our commitment to the community. ‘Go Cats Go’ is a fun way to celebrate our shared passion for South Florida and team up with a franchise that knows how to make some noise.”

The aircraft chosen to display this special livery is an Airbus A320, registered as N784JB, delivered to the airline on Feb. 11, 2011.

The original name of the aircraft was “Blue And Infinity And Beyond,” which has been changed to “Go Cats Go” following the repainting in this new livery.

Looking for a new airplane model? Head over to our friends at the Midwest Model Store for a wide selection of airlines and liveries.

Vanni Gibertini

Vanni fell in love with commercial aviation during his undergraduate studies in Statistics at the University of Bologna, when he prepared his thesis on the effects of deregulation on the U.S. and European aviation markets. Then he pursued his passion further by obtaining a Master’s Degree in Air Transport Management at Cranfield University in the U.K. followed by holding several management positions at various start-up carriers in Europe (Jet2, SkyEurope, Silverjet). After moving to Canada, he was Business Development Manager for IATA for nine years before turning to his other passion: sports writing.
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