Editor’s Note: AirlineGeeks is proud to present our ‘Livery of the Week’ series. Every Friday, a team member will share an airline livery, which can be from the past, present, or even a special scheme. Some airline liveries are works of art. The complexity associated with painting around critical flight components and the added weight requires outside-the-box thinking from designers. The average airliner can cost upwards of $200,000 to repaint, creating a separate aircraft repainting industry as a result.
Have an idea for a livery that we should highlight? Drop us a line.
Avianca’s current livery is centered on a bold red color scheme that has become synonymous with the airline since its rebranding in 2013. The design replaced the carrier’s previous cream-colored fuselage with a cleaner, more contemporary appearance while retaining its connection to the airline’s long history.
The aircraft features a predominantly white fuselage with large red “Avianca” titles positioned along the forward section. The vertical stabilizer is painted entirely in the airline’s signature red and carries a stylized white bird emblem that represents flight and movement. The same red color extends to the engine nacelles, creating a consistent visual identity across the aircraft.
Unlike many legacy airlines that rely on cheatlines or multiple accent colors, Avianca’s livery embraces simplicity. The current design is applied consistently across Avianca’s Airbus A320-family aircraft, Boeing 787 Dreamliners, and Airbus A330 freighters.
The rebranding coincided with Avianca’s integration into the Avianca holdings group and was intended to unify the airline’s image across its growing network. Although the carrier has undergone significant operational and corporate changes in recent years, the red-and-white livery has remained largely unchanged.
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