Alaska Reintroduces Trading Cards

The collection, developed in partnership with the airline’s pilots, features eight cards showcasing Alaska’s most notable modern aircraft liveries.

Alaska trading cards
Alaska's new trading cards (Photo: Alaska Airlines)
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Key Takeaways:

Alaska Airlines has unveiled a new commemorative set of trading cards in recognition of World Pilots’ Day, which took place on Saturday. The collection, developed in partnership with the airline’s pilots, features eight cards showcasing Alaska’s most notable modern aircraft liveries.

This release marks the first new trading card set from the Seattle-based carrier in over a decade. The updated cards are enhanced with a holographic film and lenticular coating, providing a multidimensional viewing experience compared to previous editions, which were printed on traditional cardstock, the airline shared.

Initially introduced in the 1990s as a means to inspire future aviators, Alaska’s trading cards have grown into sought-after collectibles among aviation enthusiasts and young travelers. Their resurgence in popularity has been largely driven by pilots advocating for their return, including Scott Day, former system chief pilot for Alaska and current system chief pilot for Hawaiian Airlines.

Alaska trading cards
Alaska trading cards (Photo: Alaska Airlines | Joe Nicholson)

“These cards are not just keepsakes but also educational tools, with each one featuring details about the aircraft and its unique story,” said Day. He emphasized that early interactions between flight crews and young passengers often serve as formative experiences that influence future career choices in aviation.

Distribution of the cards will occur on board select flights and at special events.

Alaska is not the only U.S. airline rolling out trading cards. Last month, Delta unveiled a new batch.

Ryan Ewing

Ryan founded AirlineGeeks.com in February 2013 and has spent more than a decade covering the airline business. His work has been featured by CNN, WJLA, CNET, and Business Insider. His aviation experience spans airport operations, Part 135 regulatory compliance, and airline crew workforce planning, along with time behind the yoke of a Cessna 172 and interviews with airline executives. Ryan now serves as Group President of Firecrown Media’s Aviation Group. He holds a B.S. in Air Transportation Management and an MBA from Arizona State University and teaches Airline Management at Embry-Riddle Aeronautical University.
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