First Look: American’s Retro 777-300ER

The design marks the first aircraft tied to the carrier’s upcoming centennial year.

Retro livery on an American Boeing 777-300ER
Retro livery on an American Boeing 777-300ER (Photo: Austin Futter)
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Key Takeaways:

  • American Airlines debuted a new retro-themed “Flagship” livery on a Boeing 777-300ER (N735AT) at its Dallas/Fort Worth hub.
  • The design, featuring elements like a polished-metal look, an orange lightning-bolt stripe, and a heritage eagle, anticipates the airline's 100th anniversary in 2026.
  • This new livery draws inspiration from American’s early paint schemes and adds to its existing collection of aircraft commemorating predecessor carriers.
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American Airlines has rolled out a new retro-themed “Flagship” livery as part of its preparations for the carrier’s 100th anniversary in 2026. The scheme, applied to a Boeing 777-300ER registered N735AT, made its debut at the airline’s Dallas/Fort Worth hub on Sunday.

The design incorporates several elements from American’s early paint schemes, including a polished-metal look, an orange lightning-bolt stripe along the fuselage, and a heritage eagle roundel on the aft section. The aircraft also carries “Flagship DFW” titling, referencing the airline’s largest hub.

American’s newest retro livery on a 777-300ER (Photo: Austin Futter)

In addition, the aircraft features painted flaps and ‘AA’ titling on the underside of its wings, similar to American’s historic “Flagship” branding, which first appeared on the Douglas DC-3 in the 1930s.

“This design evokes our rich history while looking ahead to our next 100 years,” said Ron DeFeo, American’s chief communications officer, in an October news release. The airline noted that the livery uses its Silver Eagle finish, which appears across more than 1,600 aircraft in the mainline and regional fleets.

American debuts a new retro livery for its 100-year anniversary
American debuts a new retro livery for its 100-year anniversary (Photo: Austin Futter)

The 777-300ER was painted at Grissom Air Reserve Base in Peru, Indiana, over about two weeks.

The new design adds to American’s existing roster of retro-themed aircraft. The airline currently operates several older liveries commemorating predecessor carriers — including TWA, Piedmont, PSA, America West, Reno Air, and others — on its narrowbody fleets. 

Ryan Ewing

Ryan founded AirlineGeeks.com in February 2013 and has spent more than a decade covering the airline business. His work has been featured by CNN, WJLA, CNET, and Business Insider. His aviation experience spans airport operations, Part 135 regulatory compliance, and airline crew workforce planning, along with time behind the yoke of a Cessna 172 and interviews with airline executives. Ryan now serves as Group President of Firecrown Media’s Aviation Group. He holds a B.S. in Air Transportation Management and an MBA from Arizona State University and teaches Airline Management at Embry-Riddle Aeronautical University.
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