ASTA: The Challenges of Running a Subregional Airline in Midwest Brazil

As the saying goes, the best way to become a millionaire is by having a billion dollars and opening an airline. Aviation is a high-risk industry, with high costs and narrow margins. The risk of losing money is amplified in the regional markets. The low capacity brings costs per seat to very high numbers - especially in Brazil, a country with a devalued currency and very high fuel prices. Still, there are airlines in the country that find their space…