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FedEx Feeder ATR-42 aircraft, operated by Empire Airlines (Photo: airforcefe from Richmond - N912FX, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=23929545)

Shifting Strategies: How Empire Airlines Secured Its Future

When airlines look for evolving marketing strategies, it is rare to find a company that can completely change marketing strategies and suddenly be more successful than they previously were. However, Idaho-based Empire Airlines has thrived following its major mid-1990s marketing shift, and has made themselves a better asset than before. The carrier traces its routes back to Orofino, Idaho and a small flying company called the Clearwater Flying Service. The company prioritized flying throughout the Pacific Northwest in the 1970s…