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United CEO, Oscar Munoz, answers questions and speaks with partners from sports teams and associations during a panel discussion in Downtown Los Angeles. (Photo: AirlineGeeks | Albert Kuan)

United Gets Naming Rights for Historic Los Angeles Coliseum

The Los Angeles Memorial Coliseum, a famous city landmark and venue in Downtown Los Angeles, will become the United Airlines Memorial Coliseum in a $69 million naming rights agreement struck between United Airlines and the University of Southern California (USC), the coliseum’s operator. The Coliseum will assume its new name in August 2019, and signs across town will be replaced then with a co-branded USC and United logo. This deal will help sustain, renovate and improve the historic coliseum in…