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A Webjet 737-800 taxies in Rio de Janeiro/Galeão. (Photo: Gustavo Machado)

The Story of Webjet, Brazil’s Last Low Cost/Low Fare Carrier — Part 3

Editor’s Note: This is the first article in a three-part series on Webjet. Part one was published July 20, and part two was published July 21. 2009-2011: With Massive Growth, Webjet Has Its Golden Era In January 2009, Webjet appointed Wagner Ferreira as its CEO, replacing Paulo Enrique Coco. Ferreira previously worked as head of sales at VASP and TAM. He took a huge repositioning of the airline image, and that would start with a brand new visual identity. The…

The Story of Webjet, Brazil’s Last Low Cost/Low Fare Carrier…

Editor’s Note: This is the second article in a three-part series on Webjet. Part one was published July 20, and part three will be published on July 22. 2006-2007: Humble Investments, Small Growth Webjet remained grounded, with no perspectives for the future, but not for too long. On January 18,…

The Story of Webjet, Brazil’s Last Low Cost/Low Fare Carrier…

Editor's Note: This is the first article in a three-part series on Webjet. Part two will be published July 21, and part three will follow on July 22. The first decade of the new century brought to Brazil stable economic growth that, for years, was unseen. With millions of people…