How Do Low-Cost Airlines Make Tickets So Cheap?
The likes of Ryanair, easyJet, and Southwest are some of the most successful airlines in history, with the former consistently…
A new look for American Airlines employees is arriving. Announced Dec. 2, 2014 in an internal memo to employees of the combined American/US Airways, the highly-anticipated updated uniforms were revealed. Designed by KAUFMANFRANCO, a Los Angeles design firm, the update combines contemporary design with traditional elements.
Work on the updated uniform designs was launched close to 2 years ago, when American Airlines overhauled it’s four decade old brand. In a behind-the-scenes video released by American, designers at KAUFMANFRANCO highlight some of the reasoning behind new design elements.
In the memo released to employees, the company noted that the uniforms were designed to provide flexibility, style, comfort, and function. Noticeably visible in the new uniforms is a change in colors. Previously prevalent in pre-merger American uniforms were red and gold. Now, as the company moves forward with its new branding, tones of grey take the spotlight.
Employees will have many options of clothing to choose from, while universally conserving the same color palette and theme. Flight attendant scarves have also been updated from red, to a new shade of grey. Employee ties have also been updated to feature the new American “Flight Symbol”.
As the uniforms are instituted between employees of both companies, American has stated that it will make changes as needed. The rollout date of these new uniforms has not been released, but is expected within the near future.
Photos Provided By American Airlines
AirlineGeeks.com was founded in February 2013 as a one-person blog in Washington D.C. Since then, we’ve grown to have 25+ active team members scattered across the globe. We are all here for the same reason: we love deep-diving into the fascinating realm of the airline industry.
View all postsReceive a daily dose of the airline industry's top stories along with market insights right in your inbox.
The likes of Ryanair, easyJet, and Southwest are some of the most successful airlines in history, with the former consistently…
Given that the majority of passengers traveling on the big Middle Eastern airlines are connecting, these airlines offer stopover packages…
The concept of an “airline” is a familiar one: a single company operates specific aircraft to specific places, either regularly…
Receive a daily dose of the airline industry's top stories along with market insights right in your inbox.