< Reveal sidebar

Ready For The Runway: American’s New Uniforms Take Off

Photo: American Airlines

Today, American Airlines’ more than 70,000 employees will be wearing the company’s new uniforms. The new clothing, another step in unifying the brands of American and US Airways, has been a work in progress since 2013.

Since the merger, the airline has worked on updating all aspects of the brand, including the integrated reservations system and livery

“We’ve been investing quite heavily on everything from re-branding all of our airports to painting aircraft,” Fernand Fernandez, American’s Vice President of Global Marketing, said to USA Today. “This completes a lot of the customer-facing elements.”

American Airlines Director of Global Marketing Brady Byrnes said the new uniforms represent a huge milestone for the airline’s integration with US Airways.

“It really shows us as one brand. And that was really the only thing that was still kind of lagging behind for customers – being able to see that come together,” Byrnes said, also to USA Today.

The uniforms will be worn by employees of American Airlines and fully owned subsidiaries. Regional carriers not owned by American will not receive the new uniforms.

Another aspect of the new uniforms is the addition of much-needed modern technology. Pilots will now carry iPads instead of the much heavier paper charts, and flight attendants will utilize tablets to facilitate the process of taking food and beverage orders.

After waiting nearly 30 years for this most recent uniform overhaul, the new clothes come with a refreshment plan: every few years, more accessories and clothing items will be added to the standard uniform, allowing the collection to stay fresh for years to come. This, however, does not mean the airline is going to trash the idea of a complete redesign.

“We’re already starting to rethink what’s next,” Fernandez added.

*All photos by American Airlines 

Parker Davis

Author

  • Parker Davis

    Parker joined AirlineGeeks as a writer and photographer in 2016, combining his longtime love for aviation with a newfound passion for journalism. Since then, he’s worked as a Senior Writer before becoming Editor-in-Chief of the site in 2020. Originally from Dallas and an American frequent flyer, he left behind the city’s rich aviation history to attend college in North Carolina, where he’s studying economics.

Subscribe to AirlineGeeks' Daily Check-In

Receive a daily dose of the airline industry's top stories along with market insights right in your inbox.

Related Stories

Lufthansa Needs To Try Harder if It Wants To Take Over ITA

Recently, new pieces of information surfaced on the ongoing proceeding for the Lufthansa Group to acquire a stake in the…

Bonza’s Future Remains Uncertain

Bonza, the recently shut down carrier in Australia, has no end in sight for returning to the skies after two…

American, Delta Double Down on Regional Flying

Airlines are looking to bolster their regional operations following nearly four years of post-pandemic pilot supply challenges. In first-quarter 2024…