JetBlue Unveils Brooklyn Nets Special Livery

JetBlue Airways unveiled its latest special livery Thursday on one of its Airbus A320 aircraft, this time to commemorate its partnership with the Brooklyn Nets basketball team, of which JetBlue is the official domestic airline.  The black and white A320, named “BK Blue,” was debuted at the airline’s primary maintenance hangar at New York’s JFK Airport, with some help from the Nets’ including the Brooklynettes dance team and the Nets’ Hype Team.

JetBlue’s latest special livery is a tribute to the Brooklyn Nets basketball team. (Photo: AirlineGeeks | Shaquille Khan)

The aircraft, registration N633JB, features a largely white forward fuselage with the “jetBlue” lettering in black instead of blue. On the lower portion of the fuselage is a silhouette of the Brooklyn skyline with the Brooklyn Bridge prominently featured. As self-proclaimed New York’s hometown airline, the “I Heart New York” is featured on both sides of the nose, as well as the Nets and Barclays Center logo as the airline has been partnered with the arena since its opening.

The fuselage of JetBlue’s Brooklyn Nets livery features a silhouette of the Brooklyn skyline. (Photo: AirlineGeeks | Shaquille Khan)

The tail of the aircraft is painted black with the Brooklyn Nets logo as the centerpiece. The black paint splits the rear fuselage of the aircraft diagonally with the word “BROOKLYN” just over the rear baggage door. The black-painted underbelly of the aircraft features the words “Spread Love,” a motto of the Nets’ new City Edition uniform also debuted at the event.

JetBlue has been the official domestic airline of the Nets since 2013.(Photo: AirlineGeeks | Shaquille Khan)

The Brooklyn Nets-themed aircraft is JetBlue’s only black and white aircraft. (Photo: AirlineGeeks | Shaquille Khan)

At the debut event, JetBlue brought in Brooklyn-style food trucks from Nathan’s Hot Dogs and Mister Softee, as well as served black and white cookies in an homage to the Nets’ colors. Before the aircraft was revealed, the Brooklyn Nets Hype Team performed Harlem Globetrotter-style basketball tricks and the Brooklynettes dance team performed a dance to commemorate the occasion.

The Brooklynettes dance team helped unveil the aircraft at the JetBlue maintenance hangar at JFK Airport. (Photo: AirlineGeeks | Shaquille Khan)

The Brooklyn Nets Hype Team utilized a basketball court within JetBlue’s maintenance hangar. (Photo: AirlineGeeks | Shaquille Khan)

The Nets also used the event to unveil its new City Edition uniform. Models wearing the new uniform and JetBlue crewmembers wearing their regular uniforms emerged from the newly-debuted aircraft, strutting down a fashion carpet through JetBlue’s maintenance hangar.

The event was also an opportunity to debut the Nets’ City Edition uniform. (Photo: AirlineGeeks | Shaquille Khan)

JetBlue Crewmembers and models wearing the new City Edition uniform strutted down a fashion runway after emerging from the aircraft. (Photo: AirlineGeeks | Shaquille Khan)

JetBlue is known for its creative special liveries and has built up a robust sub-fleet of special livery aircraft over the years including “Veterans in Blue,” to honor military veterans; “Blue Finest,” to honor the New York City Police Department and “Blueprint,” which gives a detailed look at an Embraer E-190. In addition to the newly-painted Nets aircraft, JetBlue has aircraft painted for the New York Jets, Boston Red Sox and Boston Celtics. The airline’s most recent special livery, Bluericua, was to honor Puerto Rico.

JetBlue’s latest special livery aircraft highlighting its partnership with the Boston Celtics (Photo: JetBlue)

jetBlue’s latest special livery honors NYPD officers (Photo: Gordon Gebert)

The interior of the aircraft has not, however, been refurbished to match its new exterior. Although JetBlue announced its restyling of the A320 cabins, this aircraft has not undergone that procedure yet. While the current rate is around one A320 per month receiving the update, that number is expected to jump to 4 per month in January to finish the entire fleet within two years, according to a source at JetBlue. In addition, there will be no Brooklyn Nets insignia inside the aircraft, unlike the Boston Red Sex aircraft which does feature the logo on the interior of the aircraft.

Qatar Airways also had a presence at today’s event with Senior Vice President, Americas Eric Odone making an appearance. Qatar recently entered into a partnership with the Brooklyn Nets, following the lead of JetBlue, one of its U.S. codeshare partners. While JetBlue is the official domestic airline of the Nets, Qatar is the Nets’ official global airline partner, with its branding prominently featured at the Barclays Center during games. The airline recently debuted its flagship Airbus A350-1000 on the Doha-New York route, as well.

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Thomas Pallini

Tom has been flying for as long as he can remember. His first flight memory was on a Song Airlines 757 flying from LaGuardia to Orlando. Back then, he was afraid to fly because he thought you needed to jump off the plane in order to get off. Some years later, Tom is now a seasoned traveler, often flying to places just for the fun of it. Most of the time, he'll never leave the airport on his trips. If he's not at home or at work as a Line Service Technician at Long Island MacArthur Airport, he's off flying somewhere, but only for the day.

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