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JetBlue Unveils Brooklyn Nets Special Livery
JetBlue Airways unveiled its latest special livery Thursday on one of its Airbus A320 aircraft, this time to commemorate its partnership with the Brooklyn Nets basketball team, of which JetBlue is the official domestic airline. The black and white A320, named “BK Blue,” was debuted at the airline’s primary maintenance hangar at New York’s JFK Airport, with some help from the Nets’ including the Brooklynettes dance team and the Nets’ Hype Team.
The aircraft, registration N633JB, features a largely white forward fuselage with the “jetBlue” lettering in black instead of blue. On the lower portion of the fuselage is a silhouette of the Brooklyn skyline with the Brooklyn Bridge prominently featured. As self-proclaimed New York’s hometown airline, the “I Heart New York” is featured on both sides of the nose, as well as the Nets and Barclays Center logo as the airline has been partnered with the arena since its opening.
The tail of the aircraft is painted black with the Brooklyn Nets logo as the centerpiece. The black paint splits the rear fuselage of the aircraft diagonally with the word “BROOKLYN” just over the rear baggage door. The black-painted underbelly of the aircraft features the words “Spread Love,” a motto of the Nets’ new City Edition uniform also debuted at the event.
At the debut event, JetBlue brought in Brooklyn-style food trucks from Nathan’s Hot Dogs and Mister Softee, as well as served black and white cookies in an homage to the Nets’ colors. Before the aircraft was revealed, the Brooklyn Nets Hype Team performed Harlem Globetrotter-style basketball tricks and the Brooklynettes dance team performed a dance to commemorate the occasion.
The Nets also used the event to unveil its new City Edition uniform. Models wearing the new uniform and JetBlue crewmembers wearing their regular uniforms emerged from the newly-debuted aircraft, strutting down a fashion carpet through JetBlue’s maintenance hangar.
JetBlue is known for its creative special liveries and has built up a robust sub-fleet of special livery aircraft over the years including “Veterans in Blue,” to honor military veterans; “Blue Finest,” to honor the New York City Police Department and “Blueprint,” which gives a detailed look at an Embraer E-190. In addition to the newly-painted Nets aircraft, JetBlue has aircraft painted for the New York Jets, Boston Red Sox and Boston Celtics. The airline’s most recent special livery, Bluericua, was to honor Puerto Rico.
The interior of the aircraft has not, however, been refurbished to match its new exterior. Although JetBlue announced its restyling of the A320 cabins, this aircraft has not undergone that procedure yet. While the current rate is around one A320 per month receiving the update, that number is expected to jump to 4 per month in January to finish the entire fleet within two years, according to a source at JetBlue. In addition, there will be no Brooklyn Nets insignia inside the aircraft, unlike the Boston Red Sex aircraft which does feature the logo on the interior of the aircraft.
Qatar Airways also had a presence at today’s event with Senior Vice President, Americas Eric Odone making an appearance. Qatar recently entered into a partnership with the Brooklyn Nets, following the lead of JetBlue, one of its U.S. codeshare partners. While JetBlue is the official domestic airline of the Nets, Qatar is the Nets’ official global airline partner, with its branding prominently featured at the Barclays Center during games. The airline recently debuted its flagship Airbus A350-1000 on the Doha-New York route, as well.
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