Boeing unveiled an augmented reality experience for one of its largest upcoming aircraft, the Boeing 777x, on Wednesday to give enthusiasts and customers a sneak peek at what the interior of what will be the largest 777 variant. The 777x augmented reality experience allows the user to explore the 777x’s business class cabin. A slider is used to move about the cabin and one can look around by turning one’s mobile device, much like one would with a 360-degree photo or video. Additionally, one can click on several “hotspots” to learn more about some of the 777x cabin features such as the lower cabin altitude, larger overhead bins, wider cabin, and larger and higher windows.
Augmented reality is technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. It’s no surprise that Boeing is using an augmented reality experience to promote the latest addition to the 777 family as the manufacturer has used it in the past. In January 2018, in connection with the KC-46 tanker program, Boeing announced that it was testing the use of augmented reality technology at its factory to give technicians interactive three-dimensional wiring diagrams.
It is hard to believe that the Boeing 777 has now been in service for 23 years. Colloquially referred to among pilots and aviation enthusiasts as the Triple Seven, it is the world’s largest twin-jet and is regularly operated on many long-haul and ultra-long-haul routes across the globe. Customers for the Boeing 77X currently include All Nippon Airways, Cathay Pacific, Emirates, Etihad Airways, Lufthansa, Qatar Airways, and Singapore Airlines. The 777x is currently scheduled to enter service sometime next year with launch customer Emirates.
Over 23 years of loyal service and new, fierce competitors drove Boeing to refresh the aircraft with a major update. Originally announced in November of 2013, the 777x will utilize the capacity and range of the 777 family and combine it with the exciting new technologies found in Boeing’s 787 Dreamliner, including some of the cabin features shown in the 777x augmented reality experience. The aircraft will compete directly with aircraft such as the Airbus A350 XWB and A330-900neo.
The cabin isn’t the only part of the 777x that is seeing major updates. In fact, the 777x’s wing will have the largest lift over drag ratio of any wing previously built by Boeing, as well as folding winglets. Additionally, the 777x will be the first commercial airplane to use touch screen technology on the flight deck.
Grab your mobile device and board the 777x here.
Jordan focuses his writing on innovations in commercial aviation, aviation history, and other interesting topics he feels are worthy of discussion in the community.
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