Taiwan’s newest carrier, StarLux Airlines, is aiming to commence service on Jan. 23, 2020, looking to confirmation from Taiwan’s Civil Aeronautics Administration (CAA). The airline proposed the cities of Macau, Penang, and De Nang to be the first destinations it serves with Bangkok and Cebu following shortly thereafter.
Once in operation, StarLux is expected to provide daily services to the three destinations and the reservations are likely to be accepted by the end of the year. Meanwhile, the airline is set to enhance the services to Macau to twice or three times daily in the future.
According to StarLux spokesman Kuo-Wei Nieh, the airline is trying to start the operation on January 23 as it is only two days before Lunar New Year. Traditionally, Lunar New Year is a peak travel holiday in the Taiwanese tourism industry. If the application with the CAA goes smoothly and successfully, StarLux may benefit from the holiday’s huge demand.
Following its recent decision to operate the Airbus A321neo, the airline unveiled a photo of its A321neo livery on social media, the white fuselage with rose gold and iron-gray, inspired by earth and wood elements. The first A321neo is expected to be delivered by November and two more aircraft will be delivered by December and January.
In its initial phase, StarLux will only provide services within Asia but will expand its route map to North America by 2022. The airline expects to own a fleet of 27 aircraft by 2024, providing first class, business, premium economy and economy services.
It is expected to face stiff competition in Taiwan’s aviation market in the future as China Airlines and EVA Airways have already developed and continue to build their own networks. Earlier, China Airlines confirmed the purchase of new aircraft to bolster the fleet. StarLux notes that it targets high-end travelers, with many expecting it to bring a new travel experience to consumers.
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