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A jetBlue Airbus A320 on the ground at New York’s John F. Kennedy International Airport (Photo: AirlineGeeks | Shaquille Khan)

JetBlue Eyes Leisure Markets with Latest Network Boost

As airlines continue to slowly recover from the effects of the COVID-19 pandemic and the lack of demand, many airlines have turned to new routes in an attempt to reach the market of those who are still traveling. With the addition of 24 new routes from the fall of this year, JetBlue has become the latest airline to try and take advantage of newfound demand.

The airline’s new routes are largely leisure-focused, with many strengthening their positions in focus cities across the country. Most notably, the airline will be adding seven additional international destinations from their Newark, New Jersey focus city, and seven destinations to their Los Angeles focus city. Of the seven new destinations from Los Angeles, three will be to international destinations, a first for JetBlue at Los Angeles.

Focus City Routes

Focus City Destination Frequency Launch Date
Newark Oranjestad, Aruba 1x daily* Nov. 19
Newark Cancun, Mexico 2x daily Nov. 19
Newark Montego Bay, Jamaica 1x daily Nov. 19
Newark Nassau, Bahamas 1x daily Nov. 19
Newark Providenciales, Turks and Caicos 1x daily Nov. 19
Newark Punta Cana, Dominican Republic 1x daily Nov. 19
Newark Sint Maarten 1x daily* Nov. 19
Los Angeles Charleston, South Carolina 1x daily Dec. 18
Los Angeles Cancun, Mexico 2x daily Nov. 19
Los Angeles Liberia, Costa Rica 2x weekly* Dec. 18
Los Angeles Palm Beach, Florida 1x daily* Nov. 19
Los Angeles Raleigh, North Carolina 1x daily Dec. 18
Los Angeles Richmond, Virginia 1x daily Dec. 18
Los Angeles San Jose, Costa Rica 1x daily Dec. 18
Fort Lauderdale Bozeman, Montana 2x weekly Dec. 18
Fort Lauderdale Palm Springs, California 2x weekly Dec. 18
San Juan, Puerto Rico Raleigh, North Carolina 1x daily

Dec. 19

*denotes JetBlue’s Mint product

The addition of flights from both Palm Springs, Calif. and Bozeman, Mont. to Fort Lauderdale will make JetBlue the only airline serving Florida from the two popular leisure destinations.

A map of JetBlue’s newest route additions. (Photo: JetBlue)

On top of new additions from JetBlue focus cities, the airline also seven new point-to-point routes including international flying from Raleigh, N.C.

Point-to-Point Additions

Origin

Destination Frequency Start Date
Richmond, Virginia Las Vegas, Nevada 1x daily Dec. 18
Richmond, Virginia Tampa, Florida 1x daily Nov. 19
Raleigh, North Carolina Fort Myers, Florida 1x daily Nov. 19
Raleigh, North Carolina Montego Bay, Jamaica 1x daily Nov. 19
Raleigh, North Carolina Cancun, Mexico 1x daily Nov. 19
Cancun, Mexico San Francisco 2x daily Nov. 19
Cancun, Mexico Tampa, Florida 1x daily

Nov. 19

 

Flights featuring Mint Service will be operated by the airline’s 159 seat Airbus A321 aircraft featuring 16 Mint seats, 41 Even More Space seats, and 102 Core (economy) seats. All other flights will be operated by the Airbus A320 in either a 150 or 162 seat layout.

In a press release, Scott Laurence, JetBlue’s head of revenue and planning, said, “This is the latest example of JetBlue’s ability to be nimble and play offense as we quickly adjust to new customer behaviors and booking patterns.”

He continued to say, “This latest series of new routes – even in the current environment – advances our revised network strategy, returns more aircraft to the skies and doubles down on our ability to generate more cash sooner.”

All flights are scheduled to launch on Nov. 19 or Dec. 18, with tickets already on sale. All flights to international destinations from the United States are subject to government regulatory approval.

Jace Moseley
Jace Moseley
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