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BermudAir: Bermuda’s Newest Premium Airline
Recently, BermudAir launched operations with flights from Bermuda to Boston and Westchester, New York. The self-proclaimed all-aisle cabin class airline will operate Embraer 175 aircraft on routes from Bermuda to the United States. Catering to tourism and business markets alike, the carrier will offer a new way to access Bermuda from the East Coast.
The brand new carrier is looking to break into the premium market, much like La Compagnie has done in the transatlantic market, and will offer a fully premium product on the initially three routes set to be operated. BermudAir launched service between Bermuda’s L. F. Wade International Airport and Boston’s Logan International Airport along with Westchester County Airport on Aug. 31.
The carrier will inaugurate its third service to Fort Lauderdale-Hollywood International Airport on Sept. 22. Flights to Boston and Westchester will operate 6 times weekly, with the exception of not operating on Tuesdays. However, beginning Sept. 15, the carrier will operate to Westchester twice daily on Monday and Thursday through Sunday, with Tuesday and Wednesday being operated once daily.
The Bermuda-based carrier will operate head-to-head with JetBlue operating to and from Boston. While BermudAir is the only carrier operating between Westchester and Bermuda, the airport is in close proximity to the New York City area and will be looking to attract travelers from the city. All three major carriers, along with JetBlue, offer flights to Bermuda from New York’s John F. Kennedy International Airport, New York’s LaGuardia Airport and Newark.
The carrier acquired two Embraer 175 aircraft, VQ-BLW and VQ-BLU, both of which were initially delivered to the now-defunct FlyBe. The current configuration both aircraft have is a 44-seat all-aisle cabin. However, the carrier has promised to roll out a new premium product to be offered on flights beginning November 1st of this year.
The new cabin will offer 30 pod-like seats allowing direct aisle access, a workspace and dining area along with substantial overhead bin space. The Bermuda-based carrier also released that onboard complimentary Wi-Fi and entertainment are available to passengers. To complement the onboard hard product, the carrier offers complimentary food and beverages throughout the flight.
BermudAir believes there is market share to be gained by the carrier. In a press release, the carrier noted that 85% of travelers arriving in Bermuda access the island through the United States. The other 25% of travelers originate from other countries, with some of that percentage entering via British Airways’ daily service from London Heathrow.
Over one-third of all travelers arriving in Bermuda come from one of the New York airports. BermudAir is looking to take advantage of this high percentage with the launch of their twice-daily operation to Westchester beginning mid-September.
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