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Air India Express Debuts First 737 MAX

Air India Express is setting out to connect India with various regional markets.

The first 737 MAX 8 for Air India Express (Photo: Air India Express)

Air India Express has unveiled a fresh new livery and brand identity in a dynamic move to transform the airline, following Air India. On Wednesday, Tata Group held a grand event to reveal the new identity at Chhatrapati Shivaji International Airport, Mumbai.

The much-anticipated merger of Air India Express with AirAsia India entered a new phase, with the airline revealing its striking new brand identity. The airline’s branding debuted on a brand new aircraft in the fleet – the Boeing 737 MAX. It is a bold and significant transformation that will undoubtedly catch the eye of travelers at the airport.

New Livery and Tail Art

Labeled as ‘India’s New Smart Connector,’ Air India Express revealed Express Orange and Express Turquoise as the primary colors and Express Tangerine and Express Ice Blue as secondary colors for the airline’s new color palette.

One of the most captivating features of the new Air India Express brand is the striking artwork displayed on the aircraft tail.

Air India Express’ first 737 MAX (Photo: Air India Express)

The livery was unveiled with a new Boeing 737 MAX 8 aircraft flown from Hyderabad to Mumbai for the launch. The airline will maintain the popular tail art on the aircraft’s tail and portray ‘patterns of India’ inspired by the art and crafts heritage of the country.

To start with, the design of the first Boeing 737 MAX aircraft draws inspiration from the well-loved Indian textile artistry of Bandhani. As Air India Express expands its fleet, passengers can anticipate seeing a rich tapestry of traditional textile patterns like Ajrakh, Patola, Kanjeevaram, Kalamkari, and more adorning the tail art of their aircraft.

Future Plans

As the Air India Express and AIX Connect (AirAsia India) merger takes visible shape, the airline’s chairman highlighted that Air India will now, on average, receive deliveries of a new aircraft every six days till the end of 2024. The airline has about 50 Boeing 737 MAX 8s on order, which will be delivered through the next 15 months.

Air India Express also aims to expand its footprint in the Indian aviation market with new domestic destinations in the Gulf, Middle East, Southeast Asia, and CIS Countries.

Vihaan Kushwaha

Author

  • Vihaan Kushwaha

    It all started at the age of five when Vihaan got a Qantas 747 model from Sydney Airport. Since then, he has been an AvGeek, collecting aircraft models, safety cards, and even magazines! He has flown over 120 flights to more than 25 countries worldwide. Vihaan shares his passion for photography and aviation by spotting at New Delhi's Indira Gandhi International Airport and wherever flights take him. Apart from being an AvGeek, Vihaan is currently an undergraduate business management student and aims to pursue a career in aviation consulting and analysis. You can check out some of his spotting work at @aviation.del on Instagram.

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