Flight Attendants Oppose Sale of Spirit’s Data to Google

The AFA-CWA raised confidentiality concerns.

Spirit A320neo jet
A Spirit Airbus A321neo aircraft. (Photo: Shutterstock | Kevin Hackert)
Gemini Sparkle

Key Takeaways:

  • The Association of Flight Attendants-CWA (AFA) is challenging the proposed sale of Spirit Airlines' data to Google, arguing that the "deidentification" process will not adequately protect confidential worker information.
  • AFA contends that sensitive employee data, including disciplinary correspondence and payroll history, receives less protection under the current agreement compared to customer data.
  • Google acquired Spirit's internal records for $10 million to train its AI systems, a deal that requires U.S. bankruptcy court approval.
  • AFA is demanding the exclusion of all flight attendant data from the sale and will oppose the deal unless this condition is met.
See a mistake? Contact us.

The Association of Flight Attendants-CWA is challenging the proposed sale of Spirit Airlines’ data to tech giant Google.

In a recent filing with the U.S. bankruptcy court overseeing Spirit’s liquidation, AFA argued that a proposed “deidentification” process for the data would not necessarily redact confidential worker information.

“A flight attendant’s disciplinary correspondence, a crew training deficiency, a leave or accommodation request, an internal Teams exchange about staffing or scheduling grievances, and a payroll adjustment history each remain sensitive employment information whether or not the employee’s name has been stripped from it,” the union wrote. “The sale agreement nowhere requires that anyone screen for, segregate, or restrict the use of confidential employee information as such.”

The filing goes on to note that while almost all consumer-facing data categories are shielded under the agreement’s current language, most “team member” information, such as time cards, travel records, and tax forms, are not.

“The privacy architecture of this transaction is consumer-facing; its payload is disproportionately employee-facing,” the union said. “Hence, the employee data is far more confidential than the customer data, yet receives far less protection than the customer data.”

AFA is asking the court to exclude all flight attendant data as a condition of the deal. It said it will continue to oppose the sale unless that condition is met.

Google last week won a court-supervised auction for nearly all of Spirit’s remaining internal records, including millions of emails and Microsoft Teams chats, software code, and data related to revenue, operations, productivity, and other areas. According to Bloomberg, employment records going back decades are part of the dataset.

Google agreed to pay $10 million for the information, besting tech startup Mercor. It said it will use the data to train its AI systems.

The bankruptcy court must sign off on the deal before any data can be transferred to Google.

Zach Vasile

Zach Vasile is a writer and editor covering news in all aspects of commercial aviation. He has reported for and contributed to the Manchester Journal Inquirer, the Hartford Business Journal, the Charlotte Observer, and the Washington Examiner, with his area of focus being the intersection of business and government policy.
Sign-up for newsletters & special offers!

Get the latest stories & special offers delivered directly to your inbox

SUBSCRIBE