Editor’s Note: AirlineGeeks is proud to present our ‘Livery of the Week’ series. Every Friday, a team member will share an airline livery, which can be from the past, present, or even a special scheme. Some airline liveries are works of art. The complexity associated with painting around critical flight components and the added weight requires outside-the-box thinking from designers. The average airliner can cost upwards of $200,000 to repaint, creating a separate aircraft repainting industry as a result.
Have an idea for a livery that we should highlight? Drop us a line.
JetBlue Airways rolled out a new design for its fleet in June 2023. The updated livery features a more prominent blue, covering the entire aircraft fuselage. This is a significant shift from the previous design, which incorporated a white base with a blue belly and tail section.
The new design also introduces a patterned element for the first time. The inaugural aircraft, an Airbus A321 (N982JB) configured for JetBlue’s Mint service, features a “Mint Leaves” design that extends from the tailfin onto the rear portion of the fuselage.
In October 2023, the New York-based carrier debuted another version of the updated livery on an Airbus A320. The updated ‘Spotlight’ pattern features “splashes of bright blue, along with orange accents and wing tips,” JetBlue says.
This is the first instance of a pattern being used beyond the tailfin on JetBlue aircraft. The airline has indicated that refreshed versions of its existing tailfin patterns will be incorporated as the rest of the fleet undergoes repainting.
According to JetBlue, the new livery reflects the company’s position as a self-described industry disruptor. The focus on blue reinforces its brand identity, while the introduction of patterns adds a new visual element to its airplanes. The airline expects to complete the repainting process for its entire fleet over time.
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