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JetBlue Announces New Livery Revamp

A JetBlue Airbus A321 with a Mint-themed livery (Photo: JetBlue)

Over the years, JetBlue has made some tweaks to their livery, but it has fundamentally stayed the same, with aircraft belonging to the airline recognizable by the distinctive tail colors and the words JetBlue emblazed on the side.

We’ve seen a lot of changes primarily to the tail design, one of my favorites was the change made when Mint was introduced. A close second favorite was the “retro” livery the airline shocked everyone with back in 2016. The irony here was that JetBlue did not have a retro livery but had taken some creative liberties to design a livery based on the styles used a couple decades ago.

There haven’t been any significant change to the livery until now. The airline showed off its first complete livery refresh on a brand new Airbus A321 aptly named “A Defining MoMint,” a reference to the signature Mint cabin found on this aircraft and select other JetBlue aircraft. The plane is expected to go into service immediately with its first passenger flight on June 15.

The new livery, to put it simply, lives up to the name JetBlue. It’s very blue with anew pattern across the rear of the aircraft extending to the tail. The airline calls this their new minty-fresh pattern and will be present on all aircraft that have the Mint cabin.

This pattern is identical to branding found within the Mint cabin and across other customer touchpoints. JetBlue’s logo and plane pattern will also be painted onto the belly of the plane making for easy spotting when in the skies. Core aircraft that do not have Mint cabins will also have a new livery with new patterns and colors.

Airline’s Steady Growth

This news comes at a pivotal time for the airline as it expands its route network. The airline now flies to London, Paris and Amsterdam from the east coast, with the expectation that more international, long-haul destinations will be added in the near future.

JetBlue has also entered into a partnership called the Northeast alliance with American Airlines to increase competitiveness in the northeastern United States. It  has faced significant scrutiny by the U.S. Department of Justice (DOJ), which as recently struck down the partnership that was initially formed in 2021. The airlines are expected to appeal this decision.

Regardless of that outcome, JetBlue is on a path to keep growing however it can and the new livery is a part of that growth. A lot of which will likely be transatlantic flights.

The airline has several, narrowbody Airbus A321LR and Airbus A321XLR aircraft on order, which will primarily be used for growth in existing European markets and new destinations.

Hemal Gosai

Author

  • Hemal Gosai

    Hemal took his first flight at four years old and has been an avgeek since then. When he isn't working as an analyst he's frequently found outside watching planes fly overhead or flying in them. His favorite plane is the 747-8i which Lufthansa thankfully flies to EWR allowing for some great spotting. He firmly believes that the best way to fly between JFK and BOS is via DFW and is always willing to go for that extra elite qualifying mile.

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