Airlines and other industry participants are bidding more and more amazing announcements at the Dubai Airshow this year. AirBaltic, an…
JetBlue Announces New Livery Revamp
Over the years, JetBlue has made some tweaks to their livery, but it has fundamentally stayed the same, with aircraft belonging to the airline recognizable by the distinctive tail colors and the words JetBlue emblazed on the side.
We’ve seen a lot of changes primarily to the tail design, one of my favorites was the change made when Mint was introduced. A close second favorite was the “retro” livery the airline shocked everyone with back in 2016. The irony here was that JetBlue did not have a retro livery but had taken some creative liberties to design a livery based on the styles used a couple decades ago.
There haven’t been any significant change to the livery until now. The airline showed off its first complete livery refresh on a brand new Airbus A321 aptly named “A Defining MoMint,” a reference to the signature Mint cabin found on this aircraft and select other JetBlue aircraft. The plane is expected to go into service immediately with its first passenger flight on June 15.
The new livery, to put it simply, lives up to the name JetBlue. It’s very blue with anew pattern across the rear of the aircraft extending to the tail. The airline calls this their new minty-fresh pattern and will be present on all aircraft that have the Mint cabin.
This pattern is identical to branding found within the Mint cabin and across other customer touchpoints. JetBlue’s logo and plane pattern will also be painted onto the belly of the plane making for easy spotting when in the skies. Core aircraft that do not have Mint cabins will also have a new livery with new patterns and colors.
Airline’s Steady Growth
This news comes at a pivotal time for the airline as it expands its route network. The airline now flies to London, Paris and Amsterdam from the east coast, with the expectation that more international, long-haul destinations will be added in the near future.
JetBlue has also entered into a partnership called the Northeast alliance with American Airlines to increase competitiveness in the northeastern United States. It has faced significant scrutiny by the U.S. Department of Justice (DOJ), which as recently struck down the partnership that was initially formed in 2021. The airlines are expected to appeal this decision.
Regardless of that outcome, JetBlue is on a path to keep growing however it can and the new livery is a part of that growth. A lot of which will likely be transatlantic flights.
The airline has several, narrowbody Airbus A321LR and Airbus A321XLR aircraft on order, which will primarily be used for growth in existing European markets and new destinations.
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