JetBlue has announced the introduction of a new inflight entertainment platform. Known as “Blueprint by JetBlue,” the system will have increased personalization and customizability, as well as entertainment options that are designed to parallel the at-home streaming experience.
Bringing the Streaming Experience to the Skies
Blueprint includes a “watch party” feature that allows a passenger to watch the same film or show at the exact same time with up to five others on their flight. The airline touts itself as the first to offer simultaneous family-style viewing for up to six customers. Player controls – such as play and pause options – can be controlled on all linked screens.
For frequent flyers and travelers with connecting itineraries, the new platform allows passengers to have a user profile that is accessible across all aircraft with Blueprint. Customers can save their favorite selections, as well as system settings like language and closed captions preferences. There is also the option to stop watching a film or television show on one flight and start watching it from the same spot on a subsequent flight, as long as it is on a Blueprint-equipped aircraft. The later flight could be a same-day connection or a flight further in the future. To take advantage of these features, passengers will have to opt-in to authenticate their profiles on each flight.
Introducing Blueprint by JetBlue™, a personalized inflight experience, giving you new ways to use your seatback screen with watch parties, the ability to resume your content on your next flight, entertainment recommendations and real-time arrival details.? Available on select… pic.twitter.com/KCg5StLNNV
— JetBlue (@JetBlue) April 24, 2024
The new platform also includes features that extend beyond inflight entertainment. JetBlue is known for having personal greetings on their seatback screens, and the system will now allow customers to change their preferred name. Seatback meal ordering will also be extended on Airbus A321neo aircraft with its business class product, Mint, meaning that the option will be available on transatlantic flights.
Rollout and Availability
According to the airline, Blueprint will be available on aircraft equipped with Thales’ AVANT inflight entertainment system. This includes all Airbus A321neo, Airbus A321LR, and Airbus A220-300 aircraft, as well as most of the carrier’s refurbished Airbus A320-200s. With the carrier’s sizeable Airbus A321-200 and Embraer E190 fleets excluded from the upgrade, only approximately half to two-thirds of JetBlue’s current fleet will feature the new platform.
“JetBlue has always been an innovator as the first to have seatback screens and fast, free and unlimited Wi-Fi on every aircraft,” said Jayne O’Brien, JetBlue’s Head of Marketing and Customer Support. “By launching Blueprint by JetBlue, we are doubling down on our commitment to help customers create an inflight experience tailored to their needs and preferences, making their flight as comfortable as their own living rooms.”
