Livery of the Week: Icelandair’s Newest Paint Scheme

The airline unveiled the new look in 2022.

An Icelandair Boeing 737 MAX. (Photo: AirlineGeeks | William Derrickson)

[ Livery of the Week ]June 7, 2024 12:17 pm ET

By Ryan Ewing

Editor’s Note: AirlineGeeks is proud to present our ‘Livery of the Week’ series. Every Friday, a team member will share an airline livery, which can be from the past, present, or even a special scheme. Some airline liveries are works of art. The complexity associated with painting around critical flight components and the added weight requires outside-the-box thinking from designers. The average airliner can cost upwards of $200,000 to repaint, creating a separate aircraft repainting industry as a result.

Have an idea for a livery that we should highlight? Drop us a line.

Icelandair debuted a fresh look for its aircraft in 2022 as part of a wider brand refresh. The new livery boasts a clean and modern design that pays homage to Iceland’s natural beauty.

An Icelandair 737 MAX (Photo: AirlineGeeks | William Derrickson)

Focus on Bold Branding

The most noticeable change is the prominent placement of the Icelandair name in a bold typeface along the aircraft’s fuselage. This shift ensures clear brand recognition at a glance.

Gone are the previous yellow and gold accents. Instead, the tails showcase the true star of the show: five different accent colors will adorn different aircraft. Each represents different natural Icelandic elements.

The rest of the aircraft is largely painted white, a pivot from the previous dark blue belly.

Icelandair 767 and 757 aircraft (Photo: Icelandair)

Gradual Rollout

The new livery is being implemented gradually across Icelandair’s fleet. The first aircraft, a Boeing 737 MAX 8 named Jökulsárlón after Iceland’s famous glacier lagoon, sported the new look in January 2022. The airline anticipates all aircraft will eventually receive the fresh coat of paint as they undergo regular maintenance.

Icelandair’s new livery is a departure from its previous design, offering a more contemporary and nature-centric look that reflects the airline’s connection to its home country.

Looking for a new airplane model? Head over to our friends at the Midwest Model Store for a wide selection of airlines and liveries.

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Ryan Ewing

Ryan founded AirlineGeeks.com back in February 2013 and has amassed considerable experience in the aviation sector. His work has been featured in several publications and news outlets, including CNN, WJLA, CNET, and Business Insider. During his time in the industry, he's worked in roles pertaining to airport/airline operations while holding a B.S. in Air Transportation Management from Arizona State University along with an MBA. Ryan has experience in several facets of the industry from behind the yoke of a Cessna 172 to interviewing airline industry executives. Ryan works for AirlineGeeks' owner FLYING Media, spearheading coverage in the commercial aviation space.

Follow Ryan

Author

Ryan Ewing

Ryan founded AirlineGeeks.com back in February 2013 and has amassed considerable experience in the aviation sector. His work has been featured in several publications and news outlets, including CNN, WJLA, CNET, and Business Insider. During his time in the industry, he's worked in roles pertaining to airport/airline operations while holding a B.S. in Air Transportation Management from Arizona State University along with an MBA. Ryan has experience in several facets of the industry from behind the yoke of a Cessna 172 to interviewing airline industry executives. Ryan works for AirlineGeeks' owner FLYING Media, spearheading coverage in the commercial aviation space.
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