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Livery of the Week: Alaska’s ‘Kraken’ 737

The design was unveiled this week.

Alaska’s ‘Kraken’ special livery (Photo: Alaska Airlines)

Editor’s Note: AirlineGeeks is proud to present our ‘Livery of the Week’ series. Every Friday, a team member will share an airline livery, which can be from the past, present, or even a special scheme. Some airline liveries are works of art. The complexity associated with painting around critical flight components and the added weight requires outside-the-box thinking from designers. The average airliner can cost upwards of $200,000 to repaint, creating a separate aircraft repainting industry as a result. 

Have an idea for a livery that we should highlight? Drop us a line

Alaska Airlines recently debuted a new, eye-catching livery inspired by the Seattle Kraken, the city’s National Hockey League (NHL) team. The Kraken livery will be featured on a Boeing 737 MAX 9 aircraft, joining the airline’s fleet of uniquely themed aircraft.

The Kraken livery features the team’s logo and branding along the rear portion of the aircraft. According to the carrier, the livery will fly around during the 2024-2026 seasons.

Furthermore, the aircraft’s registration N933AK is a nod to the radio station 93.3 KJR FM, Seattle’s so-called Sports Leader and Home of the Kraken.

Alaska’s newest special livery (Photo: Alaska Airlines)

A Homage to the Seattle Kraken

As a proud partner of the Seattle Kraken, Alaska Airlines wanted to create a livery that would celebrate the team’s success and the excitement it brings to the city. The Kraken, the team’s mascot, is a legendary sea creature that has captured the imagination of fans and non-fans alike.

“As the official airline of the Seattle Kraken, we’re thrilled to reveal a new design to celebrate our hometown’s NHL team. Whether at 30,000 feet or on the ice, we’ll be cheering the Kraken on this season,” said Eric Edge, Alaska’s managing director of marketing and advertising, in a news release.

The Kraken livery is the latest addition to Alaska’s collection of themed aircraft, which includes airplanes featuring designs inspired by the Seattle Seahawks and the Alaska Salmon among others.

Looking for a new airplane model? Head over to our friends at the Midwest Model Store for a wide selection of airlines and liveries.

Ryan Ewing
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  • Ryan Ewing

    Ryan founded AirlineGeeks.com back in February 2013 and has amassed considerable experience in the aviation sector. His work has been featured in several publications and news outlets, including CNN, WJLA, CNET, and Business Insider. During his time in the industry, he's worked in roles pertaining to airport/airline operations while holding a B.S. in Air Transportation Management from Arizona State University along with an MBA. Ryan has experience in several facets of the industry from behind the yoke of a Cessna 172 to interviewing airline industry executives. Ryan works for AirlineGeeks' owner FLYING Media, spearheading coverage in the commercial aviation space.

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