Editor’s Note: AirlineGeeks is proud to present our ‘Livery of the Week’ series. Every Friday, a team member will share an airline livery, which can be from the past, present, or even a special scheme. Some airline liveries are works of art. The complexity associated with painting around critical flight components and the added weight requires outside-the-box thinking from designers. The average airliner can cost upwards of $200,000 to repaint, creating a separate aircraft repainting industry as a result.
Have an idea for a livery that we should highlight? Drop us a line.
Icelandic ultra-low-cost carrier PLAY Airlines has made a bold statement with its distinctive livery. The airline’s aircraft are painted a vibrant shade of red, a departure from the traditional liveries often seen in Europe.
This striking color choice is complemented by a simple, sans-serif typeface for the airline’s name, which is prominently displayed on the fuselage.
The red livery is not only visually striking but also serves as a branding tool, helping PLAY Airlines stand out in a crowded market. The airline’s website and marketing materials also incorporate the same bold red color scheme, reinforcing the brand’s identity.
While some may find the red livery to be unconventional, it has certainly generated buzz and attention for PLAY Airlines. The airline began operations in 2019 and has recently pivoted to a more point-to-point model, abandoning some North American routes.
Looking for a new airplane model? Head over to our friends at the Midwest Model Store for a wide selection of airlines and liveries.
