What’s Next for the Hawaiian Brand?
Since the merger’s 2023 inception, Alaska Air’s leadership has committed to maintaining the Hawaiian Airlines brand. At an Investor Day…
The carrier says it plans to continue operating.
Spirit is filing for bankruptcy after years of quarterly losses and mounting debt. The ultra-low-cost airline announced plans early Monday morning to begin the Chapter 11 process.
In a letter to customers, the carrier said it plans to continue operating normally. “The most important thing to know is that you can continue to book and fly now and in the future,” it said.
The airline expects to complete the “streamlined” Chapter 11 process in the first quarter of 2025, adding that it plans to “emerge even better positioned to deliver the best value in the sky.”
As part of the bankruptcy process, Spirit will be delisted from the New York Stock Exchange.
“The chapter 11 process itself will not impact Team Member wages or benefits, which are continuing to be paid and honored for those employed by Spirit,” the carrier said in a news release. “Vendors, aircraft lessors and holders of secured aircraft indebtedness will continue to be paid in the ordinary course and will not be impaired.”
The financially crippled airline has reported continued quarterly losses since the COVID-19 pandemic. Earlier this year, a federal judge struck down a proposed merger with JetBlue.
As a result, Spirit has aggressively cut costs, including the removal of over 20 Airbus A320-series aircraft from its fleet. The airline has also furloughed 186 pilots this year with plans to cut 330 more in early 2025.
Both Spirit and Frontier engaged in last-ditch talks over a merger in October, according to reports, but those discussions fell through.
The last major U.S. passenger carrier to file for Chapter 11 protection was American Airlines in 2011. The airline emerged from the bankruptcy process as the American Airlines Group before later merging with US Airways in 2013.
Ryan founded AirlineGeeks.com back in February 2013 and has amassed considerable experience in the aviation sector. His work has been featured in several publications and news outlets, including CNN, WJLA, CNET, and Business Insider. During his time in the industry, he's worked in roles pertaining to airport/airline operations while holding a B.S. in Air Transportation Management from Arizona State University along with an MBA. Ryan has experience in several facets of the industry from behind the yoke of a Cessna 172 to interviewing airline industry executives. Ryan works for AirlineGeeks' owner FLYING Media, spearheading coverage in the commercial aviation space.
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