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JetBlue Debuts New Special Livery

The dazzling new paint scheme adorns an Airbus A320.

New special livery recognizes JetBlue's long-standing partnership with Dunkin'.

New special livery recognizes JetBlue’s long-standing partnership with Dunkin’. (Photo: JetBlue)

JetBlue has unveiled a new special livery on one of its Airbus A320 aircraft, celebrating its nearly two-decade partnership with Dunkin’. The aircraft, named “Brewing Altitude,” features Dunkin’s signature pink and orange colors, adorned with playful doughnut and coffee motifs. The livery was revealed at a celebration in Boston, a city significant to both brands.

The collaboration between JetBlue and Dunkin’ began in 2006, with JetBlue serving Dunkin’s Original Blend coffee on board. In 2011, Dunkin’ became the airline’s exclusive onboard coffee provider. The new livery marks a continuation of this partnership, the airline shared.

“Dunkin’ has been part of the JetBlue journey for nearly two decades, and we’re proud to showcase this partnership with a livery that’s as fun and bold as the brands behind it,” said Marty St. George, president of JetBlue, in a news release. “With our shared Boston heritage and focus on delighting loyal customers, this collaboration brings together two fan-favorite brands in a way only JetBlue and Dunkin’ can.”

JetBlue special livery

JetBlue special livery in partnership with Dunkin’ (Photo: JetBlue)

To commemorate the launch, JetBlue and Dunkin’ are offering a promotion titled “Monday Pick-Me-Up.” May 19 through Sept. 1, customers flying on the Brewing Altitude aircraft on Mondays will receive special rewards.

JetBlue’s TrueBlue members will attain Mosaic 1 status, while Dunkin’ Rewards members will earn Boosted status for three months. Existing Mosaic members will receive 20 bonus tiles, and current Boosted Status members will earn double points on qualifying purchases during this period.

JetBlue special livery

JetBlue’s newest special livery on an Airbus A320 (Photo: JetBlue)

The aircraft is registered as N643JB.

Ryan Ewing
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  • Ryan Ewing

    Ryan founded AirlineGeeks.com back in February 2013 and has amassed considerable experience in the aviation sector. His work has been featured in several publications and news outlets, including CNN, WJLA, CNET, and Business Insider. During his time in the industry, he's worked in roles pertaining to airport/airline operations while holding a B.S. in Air Transportation Management from Arizona State University along with an MBA. Ryan has experience in several facets of the industry from behind the yoke of a Cessna 172 to interviewing airline industry executives. Ryan works for AirlineGeeks' owner FLYING Media, spearheading coverage in the commercial aviation space.

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