JetBlue has unveiled a new special livery on one of its Airbus A320 aircraft, celebrating its nearly two-decade partnership with Dunkin’. The aircraft, named “Brewing Altitude,” features Dunkin’s signature pink and orange colors, adorned with playful doughnut and coffee motifs. The livery was revealed at a celebration in Boston, a city significant to both brands.
The collaboration between JetBlue and Dunkin’ began in 2006, with JetBlue serving Dunkin’s Original Blend coffee on board. In 2011, Dunkin’ became the airline’s exclusive onboard coffee provider. The new livery marks a continuation of this partnership, the airline shared.
“Dunkin’ has been part of the JetBlue journey for nearly two decades, and we’re proud to showcase this partnership with a livery that’s as fun and bold as the brands behind it,” said Marty St. George, president of JetBlue, in a news release. “With our shared Boston heritage and focus on delighting loyal customers, this collaboration brings together two fan-favorite brands in a way only JetBlue and Dunkin’ can.”
To commemorate the launch, JetBlue and Dunkin’ are offering a promotion titled “Monday Pick-Me-Up.” May 19 through Sept. 1, customers flying on the Brewing Altitude aircraft on Mondays will receive special rewards.
JetBlue’s TrueBlue members will attain Mosaic 1 status, while Dunkin’ Rewards members will earn Boosted status for three months. Existing Mosaic members will receive 20 bonus tiles, and current Boosted Status members will earn double points on qualifying purchases during this period.
The aircraft is registered as N643JB.
