Editor’s Note: AirlineGeeks is proud to present our ‘Livery of the Week’ series. Every Friday, a team member will share an airline livery, which can be from the past, present, or even a special scheme. Some airline liveries are works of art. The complexity associated with painting around critical flight components and the added weight requires outside-the-box thinking from designers. The average airliner can cost upwards of $200,000 to repaint, creating a separate aircraft repainting industry as a result.
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New York-based carrier JetBlue has always been known to showcase many different designs on the tailfin of its aircraft, but its fleet has almost always maintained a prevalence of the color blue.
However, in May, the airline decided to unveil a much more colorful special livery to celebrate its long-standing partnership with Dunkin’, America’s largest coffee and donut brand. The partnership between the two companies started in 2006, and in 2011, Dunkin’ became the airline’s exclusive onboard coffee provider.
The Airbus A320 chosen for this initiative, rechristened “Brewing Altitude,” features “Dunkin’s iconic pink and orange branding, brought to live with a playful donut and coffee motif.”
The aircraft used to promote the special livery is one of the oldest in the JetBlue fleet, as it was delivered on Sept. 8, 2006, during the same year that saw JetBlue and Dunkin’ start their partnership. It is an Airbus A320 aircraft, callsign N643JB, with an all-economy 162-seat configuration offering 120 standard seats and 42 Even More Space seats.
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