Emirates announced Friday that it will integrate artificial intelligence technology into its operations through a new strategic partnership with OpenAI.
The Dubai-based carrier said it will deploy ChatGPT Enterprise – a version of the generative AI tool with enhanced privacy and security – throughout its business. It plans to study potential applications for the technology, develop an internal AI network, and set up an “AI Centre for Excellence.”
The airline did not provide any specific potential use cases.
Emirates leaders said the deal with OpenAI will give the carrier early access to “cutting edge” research and development projects.
“We see enormous potential for AI technology to support our business requirements, helping us tackle complex commercial challenges, strengthening our operations, and enhancing the customer experience,” Ali Serdar Yakut, Emirates’ executive vice president of information technology, said in a statement. “Closely working with OpenAI will make our technology investments both strategic and scalable, enabling us to deliver enhanced value to our employees and customers, fundamentally changing how we innovate, deliver value, and maintain our competitive edge in the industry.”
Emirates said it will support the rollout by organizing “tailored AI literacy programs” and running joint sessions with Emirates and OpenAI executives to explore practical applications. The two companies’ IT teams will collaborate to establish best practices for the technology, the airline said.
Several major carriers are known to be experimenting with AI, and a smaller number have begun integrating the technology into certain customer-facing functions. Delta, for instance, has rolled out an AI-powered tool called “Concierge” and is using AI to guide online ticket prices in certain markets.
