JetBlue on Friday unveiled its new Boston-themed aircraft livery, nicknamed “Wicked Blue.”
The design, which was applied to an Airbus A320, features postcard-style illustrations of Boston landmarks and motifs, including the city’s Paul Revere statue, the Zakim Bridge, a lobster, and the Massachusetts State House. Painted on the aircraft’s tail is a stamp with the date of JetBlue’s first-ever revenue flight from Boston – Jan. 7, 2004.
“Wicked Blue embodies our pride in the Boston community, crewmembers, and customers who have helped build JetBlue into the airline we are today,” JetBlue President Marty St. George said in a news release. “Boston is one of our most important markets with a huge loyalty base, and it’s a key driver of our JetForward strategy to offer the best East Coast leisure network.”
JetBlue’s newest livery was commissioned in part to mark an expansion of operations at Boston Logan. The carrier will start long-haul service from Boston to Barcelona in April and Milan in May.
The airline is also set to open its second BlueHouse lounge in Logan’s Terminal C in 2026.
JetBlue has several other Boston-specific liveries, including ones for the Red Sox, the Celtics, the Bruins, and Dunkin’ Donuts.
