JetBlue Introduces ‘Blueprint II’ Livery

The design reimagines the carrier’s popular “Blueprint” exterior scheme, which was retired in 2024.

JetBlue's "Blueprint II." (Photo: JetBlue)
Gemini Sparkle

Key Takeaways:

  • JetBlue has reintroduced a popular aircraft livery, "Blueprint II," on a new Airbus A220.
  • The "Blueprint II" design creates a "see-through" effect by outlining interior structures and features various "Easter eggs" representing the airline's brand and network.
  • This new livery is an updated version of the original "Blueprint" design, which was well-loved on JetBlue's now-retired Embraer E190 subfleet.
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JetBlue has revived one of its most popular and looked-for aircraft liveries.

On Friday, a new JetBlue Airbus A220 entered service with a mainly blue design known as “Blueprint II.” The livery, meant to resemble a technical blueprint for an aircraft, produces a “see-through” effect by outlining interior structures, such as seats, doors, and overhead bins, in white.

JetBlue said the paint job was inspired by its original “Blueprint” livery, which was applied to an Embraer E190 in 2017. That design, which blended the airplane’s mechanical structure with illustrations of everyday items such as pizza slices and potted plants, was among the carrier’s most recognizable liveries, officials said, and fans noted its absence when JetBlue retired its E190 subfleet between 2024 and 2025.

Blueprint II features similar illustrations, distributed across the livery as “Easter eggs” for aviation enthusiasts. They include an oversized teddy bear sitting in its own passenger seat; a crown honoring JetBlue’s first European destination, London; a sextant in the flight deck; and fins, a mask, a snorkel, and a swimming pool float, nods to the carrier’s warm-weather network.

“Our aircraft liveries are an important expression of the JetBlue brand and the humanity that defines our customer experience,” JetBlue President Marty St. George said in a news release. “Blueprint II honors a design our customers and crewmembers have loved for years, while celebrating the personal journeys, memories, and sense of discovery that continue to shape the JetBlue experience.”

The airline did not say where the livery made its debut or which routes the Blueprint II A220 will be used on.

Zach Vasile

Zach Vasile is a writer and editor covering news in all aspects of commercial aviation. He has reported for and contributed to the Manchester Journal Inquirer, the Hartford Business Journal, the Charlotte Observer, and the Washington Examiner, with his area of focus being the intersection of business and government policy.
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