Editor’s Note: AirlineGeeks is proud to present our ‘Livery of the Week’ series. Every Friday, a team member will share an airline livery, which can be from the past, present, or even a special scheme. Some airline liveries are works of art. The complexity associated with painting around critical flight components and the added weight requires outside-the-box thinking from designers. The average airliner can cost upwards of $200,000 to repaint, creating a separate aircraft repainting industry as a result.
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Alaska Air Group recently unveiled its 10th aircraft livery dedicated to the Toy Story movie franchise.
As Toy Story 5 nears its premiere on June 19, Alaska regional subsidiary Horizon Air will fly a new design showcasing new-tech Toy Story characters, including Lilypad, Snappy, Atlas, and Smarty Pants.
The unveiling ceremony on June 1 at Portland International Airport also gave the opportunity for Alaska to introduce the upcoming celebrations for Horizon’s 45th anniversary in September.
“I couldn’t think of a more special way to celebrate Horizon’s history with our guests than to bring out the kid in all of us,” said Andy Schneider, president and CEO for Horizon Air, in a press release. “Forty-five years of service is a meaningful milestone, and I couldn’t be prouder of our people who, each and every day, put their best foot forward to deliver the industry’s best and most caring travel experience.”
The aircraft sporting the new Toy Story livery is an Embraer E175LR aircraft, callsign N659QX, powered by two GE CF34-8E engines. It was delivered new to Horizon Air on June 29, 2023, and has been with the airline ever since.
The aircraft is configured with 76 seats, the maximum allowed under the group’s scope clause preventing regional affiliates from operating larger aircraft, with 12 First Class seats, 12 Premium Economy seats, and 52 Economy seats.
Looking for a new airplane model? Head over to our friends at the Midwest Model Store for a wide selection of airlines and liveries.
