Editor’s Note: AirlineGeeks is proud to present our ‘Livery of the Week’ series. Every Friday, a team member will share an airline livery, which can be from the past, present, or even a special scheme. Some airline liveries are works of art. The complexity associated with painting around critical flight components and the added weight requires outside-the-box thinking from designers. The average airliner can cost upwards of $200,000 to repaint, creating a separate aircraft repainting industry as a result.
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With just a month to go until the debut of the new Moana movie, a live-action adaptation of the animation blockbuster released by Disney in 2016, Hawaiian Airlines is launching the first of three liveries dedicated to the film.
Hawaiian, a subsidiary of Alaska Airlines, unveiled the design on June 11. Each of the three liveries will feature characters from the movie, including “shape-shifting demigod Maui as a powerful hawk wielding his iconic fishhook and the coconut-armored Kakamora catching rides in the sea breeze”, according to a press release.
“Voyaging is at the heart of who we are as the airline of Hawaii, a place grounded in a legacy that began with navigators who crossed the Pacific using traditional wayfinding techniques,” said Alisa Onishi, managing director of Hawaii marketing at Hawaiian. “We’re proud to continue carrying that spirit forward and bring Moana’s journey to life once again as we connect our island home to the world.”
The aircraft chosen to start the three-livery series is an Airbus A321-271N, one of the “neo” aircraft powered by two Pratt & Whitney PW1133G engines, which was delivered to Hawaiian on Nov. 1, 2019.
It is configured with 189 seats divided between two classes; 16 seats are Premium Class seats in a 2-2 layout, while the remaining 173 seats are standard Economy seats in a 3-3 configuration. This aircraft is usually deployed on service to the U.S. West Coast and Thomas Cook Islands.
Before the release of Moana on July 10, two more special liveries will be unveiled on a widebody Airbus A330-243 and a Boeing 717-22A.
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