Allegiant Executive Says Sun Country Brand Will Be Phased Out Completely

The two carriers officially merged in May but are maintaining separate operations for the time being.

Sun Country Boeing 737-800
A Sun Country Boeing 737-800. (Photo: Shutterstock | lorenzatx)
Gemini Sparkle

Key Takeaways:

  • Sun Country's distinctive name and orange-and-blue livery will be retired by early 2028, with the merged company operating solely under the Allegiant brand.
  • This full brand transition will occur after Allegiant secures a single operating certificate from the FAA, a process anticipated to take 18 to 24 months.
  • The decision follows Allegiant's acquisition of Sun Country earlier this year, leading to the eventual full integration and discontinuation of the Sun Country brand.
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Sun Country’s distinctive orange-and-blue livery – well recognized in Minnesota and beyond – could be a thing of the past by early 2028.

Kristen Schilling-Gonzales, Allegiant’s vice president of network, planning, and charters, told USA Today earlier this week that the merged company will use the Allegiant name exclusively after securing a single operating certificate from the FAA.

“After we start flying under a single operating certificate, it will be the Allegiant brand going forward,” she said. “We’re working on negotiating with working groups on single labor agreements.”

Allegiant acquired Sun Country earlier this year, and while it was always likely that the smaller airline would be folded into its new parent company, there was also a chance the Sun Country name could be maintained in some form, at least for flights in Minnesota and the broader Midwest. Allegiant executives have said the two carriers will continue to operate separately, with minimal impact on customers, for the time being.

Schilling-Gonzales told USA Today that it could be 18 to 24 months before the single operating certificate comes through.

Sun Country is based at Minneapolis/Saint Paul International Airport and serves destinations across the U.S., Canada, Mexico, Central America, and the Caribbean. It has been in business for 44 years.

Zach Vasile

Zach Vasile is a writer and editor covering news in all aspects of commercial aviation. He has reported for and contributed to the Manchester Journal Inquirer, the Hartford Business Journal, the Charlotte Observer, and the Washington Examiner, with his area of focus being the intersection of business and government policy.
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