Editor’s Note: AirlineGeeks is proud to present our ‘Livery of the Week’ series. Every Friday, a team member will share an airline livery, which can be from the past, present, or even a special scheme. Some airline liveries are works of art. The complexity associated with painting around critical flight components and the added weight requires outside-the-box thinking from designers. The average airliner can cost upwards of $200,000 to repaint, creating a separate aircraft repainting industry as a result.
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Icelandair debuted a fresh look for its aircraft in 2022 as part of a wider brand refresh. The new livery boasts a clean and modern design that pays homage to Iceland’s natural beauty.
Focus on Bold Branding
The most noticeable change is the prominent placement of the Icelandair name in a bold typeface along the aircraft’s fuselage. This shift ensures clear brand recognition at a glance.
Gone are the previous yellow and gold accents. Instead, the tails showcase the true star of the show: five different accent colors will adorn different aircraft. Each represents different natural Icelandic elements.
The rest of the aircraft is largely painted white, a pivot from the previous dark blue belly.
Gradual Rollout
The new livery is being implemented gradually across Icelandair’s fleet. The first aircraft, a Boeing 737 MAX 8 named Jökulsárlón after Iceland’s famous glacier lagoon, sported the new look in January 2022. The airline anticipates all aircraft will eventually receive the fresh coat of paint as they undergo regular maintenance.
Icelandair’s new livery is a departure from its previous design, offering a more contemporary and nature-centric look that reflects the airline’s connection to its home country.
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