AVIATIONVSCOVID19 — Virtual Innovation Challenge

October 21-23, 2020

AVIATIONVSCOVID19 is a first of its kind virtual innovation challenge organized by zeroG & Lufthansa Consulting in collaboration with the Impact Week – a non-profit global movement that fosters innovation, entrepreneurship, intercompany and intercultural exchange through Design Thinking.

In a strategic cooperation with Airline Passenger Experience Association (APEX), Future Travel Experience (FTE) and International Flight Services Association (IFSA), this 60-hour innovation challenge aims to bring together aviation enthusiasts, students, airline employees and employees from related industries in a virtual setting to collaborate in trans-disciplinary teams and re-imagine the future of air travel experience during and post Covid-19 using Design Thinking and user-centric design toolkits.

Over the period of 60 hours spanning across 2.5 days, participating teams will receive the challenge to come up with solutions for the different phases in the air travel journey – pre-flight, in-flight and post-flight phase. The team consists of five to six transdisciplinary participants such as aviation enthusiasts, airline employees, professionals from related industries and students. The teams will work virtually using digital collaboration tools and apply a Design Thinking framework to come up with user-centric solutions and innovative ideas to tackle those challenges. Each team will be facilitated by a pair of Impact Week’s Design Thinking/Innovation experts and domain experts / consultants from zeroG and Lufthansa Consulting.

At the end of the challenge each team presents their solutions to a jury panel that comprises senior management from leading aviation organizations in the world. The winning teams will receive further mentorship from zeroG and Lufthansa Consulting to refine their solution as well as have an opportunity to present their ideas at the FTE APEX VIRTUAL EXPO, taking place from the 8 – 9th of December 2020.

Interested? Read more on our landing page and apply: cutt.ly/aviationvscovid19

This is a call to action for every aviation enthusiast or aviation professional around the globe. Let us join our hands as an industry in bringing confidence back to people across the world to again hop on a plane and fly again!

How can you participate?

The participation in the challenge is FREE but there are limited places available. Only eight teams will have the chance to participate in this challenge – a total of max. 50 participants. Thus, we only encourage candidates, who can fully devote 2.5 days of their time to register.

  • You need to fulfill the following requirements to participate:
  • You are currently working for an airline or aviation related company, pursuing a Masters/MBA/PhD degree, or are a young professional/ entrepreneur with a strong affinity towards the air travel industry
  • You must devote your full time virtually for 2.5 days while participating in the challenge (circa. 8 hours per full day)
  • You must be fluent in English
  • You must have a strong internet connection which can be accessed with a laptop or PC

Selected participants will be allocated by the organizers to a team based on their background and interest in tackling the challenge for pre-flight, in-flight and post-flight.


  • Ryan Ewing

    Ryan founded AirlineGeeks.com back in February 2013 and has amassed considerable experience in the aviation sector. His work has been featured in several publications and news outlets, including CNN, WJLA, CNET, and Business Insider. During his time in the industry, he's worked in roles pertaining to airport/airline operations while holding a B.S. in Air Transportation Management from Arizona State University along with an MBA. Ryan has experience in several facets of the industry from behind the yoke of a Cessna 172 to interviewing airline industry executives. Ryan works for AirlineGeeks' owner FLYING Media, spearheading coverage in the commercial aviation space.

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